2020
0
Sweet Bakery – Thai Consumer – 2020
2021-02-10T10:11:40+00:00
REP7BF91033_7A32_47DE_B061_E0FB6B3B6653
2195
134108
[{"name":"Baked Goods","url":"https:\/\/store.mintel.com\/industries\/food\/baked-goods"}]
Report
en_GB
The comforting indulgence of sweet bakery is needed now more than ever. Plus, healthier innovation and new consumption occasions can bring about category growth. Sirinar Puppachat, Beauty & Personal…

Sweet Bakery – Thai Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

The comforting indulgence of sweet bakery is needed now more than ever. Plus, healthier innovation and new consumption occasions can bring about category growth.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. executive summary

    • Market context
    • What consumer want and why
    • Graph 1: attitudes towards sweet bakery, May 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. Key trends

    • Global trends impacting sweet bakery in Thailand
    • Graph 2: bakery launches with minus sugar claims, 2015-2019
    • Key drivers
  3. consumer insights

    • Sweet bakery users
    • Graph 3: sweet bakery usage frequency, May 2020
    • Graph 4: sweet bakery user group by, age and gender, May 2020
    • Graph 5: sweet bakery user group, by area, May 2020
    • Graph 6: sweet bakery user group by, income level, May 2020
    • Usage occasions
    • Graph 7: sweet bakery usage occasions by gender, May 2020
    • Graph 8: sweet bakery user group, by usage occasions, May 2020
    • Graph 9: male sweet bakery usage occasions, May 2020
    • Graph 10: sweet bakery usage occasions, by gender, May 2020
    • Graph 11: sweet bakery after meals usage, by age groups, May 2020
    • Graph 12: sweet bakery usage after meals, May 2020
    • Graph 13: female usage of sweet bakery after meals, May 2020
    • Graph 14: sweet bakery usage for breakfast occasion, by employment status, May 2020
    • Graph 15: sweet bakery between meals usage, by gender, May 2020
    • Graph 16: launches of sweet bakery with convenient claims, % of sweet bakery launches, Nov 2017 – Oct 2020
    • Attitudes towards sweet bakery
    • Graph 17: attitudes towards sweet bakery, May 2020
    • Graph 18: consumers attitudes towards the statement 'Taste is more important than health benefits in desserts', May 2020
    • Graph 19: attitudes towards the statement "Taste is more important than health benefits in desserts", May 2020
    • Graph 20: attitudes towards the statement "There should be more healthy sweet bakery options available", May 2020
    • Graph 21: sweet bakery launches by claim category, Sep 2018-2020
    • Graph 22: various low/no/reduced sugar claims, % of sweet bakery launches, Nov 2015-Oct 2020
    • Graph 23: attitudes towards the statement "Sweet bakery items can be suitable meal replacements", May 2020
    • Graph 24: attitudes towards the statement "Sweet bakery pairs well with beverages such as coffee, tea", May 2020
    • Graph 25: attitudes towards the statement "Keeping products in packages for hygiene reasons is more important than reducing the amount of packaging", May 2020
    • Graph 26: attitudes towards the statement "Packaged bakery items are more hygienic than 'grab it-yourself' bakery items", May 2020
    • Product preference
    • Graph 27: sweet bakery flavour interest, May 2020
    • Graph 28: sweet bakery texture interests, May 2020
  4. MARKET APPLICATION

    • Opportunity 1: engage through visual presentation
    • Opportunity 2: permissible indulgence
    • Opportunity 3: expand usage occasions

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Data

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Thai Consumer Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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