2024
0
Thailand Sweet Bakery Market Report 2024
2024-03-20T12:03:26+00:00
REP45D5E85A_79F7_4841_A619_3BC39B72B806
2195
171690
[{"name":"Cakes and Sweet Bakery","url":"https:\/\/store.mintel.com\/industries\/food\/baked-goods\/cakes-sweet-bakery"}]
Report
en_GB
Customise sweet bakery offerings by gender, prioritise freshness and tap into the health-conscious market with premium features and BFY breakfast options.Pimwadee Aguilar, Associate Director Food & Drink - Thai…

Thailand Sweet Bakery Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Customise sweet bakery offerings by gender, prioritise freshness and tap into the health-conscious market with premium features and BFY breakfast options.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: sweet bakery consumption frequency, by age and gender, 2023
    • Graph 2: important factors consumers consider when choosing packaged sweet bakery products, 2023
    • Graph 3: influences of various features on the taste of sweet bakery products, 2023
  2. key trends and market factors

    • Health-conscious bakery revolution
    • Graph 4: top nutrition-related factors consumers look for when shopping for food*, 2023
    • Graph 5: product preference of users of each product category, 2023
    • Graph 6: share of sweet bakery with claims, by claim category, 2021-24
    • Graph 7: launches of cakes, pastries & sweet goods, by select 'suitable for' claims, 2021-24
    • Value in experiences over matters
    • Graph 8: select consumer behaviours around experiences*, 2023
    • Affordable luxuries for stressful time
    • Graph 9: how consumers' household financial situation compares to a year or so ago, by market*, 2023
    • Graph 10: top five cost-cutting strategies used by food and drink shoppers*, 2023
    • Graph 11: consumers with a healthy financial situation, by market, 2023
    • Graph 12: launches of cakes, pastries & sweet goods, by share of seasonal and premium claims, 2021-24
  3. what consumers want and why

    • Optimise offerings for target demographics
    • Graph 13: Thailand; consumption choices of sweet bakery products, 2023
    • Graph 14: repertoire of sweet bakery products, by gender, 2023
    • Graph 15: sweet bakery consumption frequency, by age and gender, 2023
    • Graph 16: consumption shift of packaged bakery products, by age and gender, 2023
    • Graph 17: sweet bakery consumption frequency, by financial situation, 2023
    • Enhance product appeal through valued features
    • Graph 18: sensory features consumers are willing to pay more for in sweet bakery products, by age and gender, 2024
    • Graph 19: important factors consumers consider when choosing packaged sweet bakery products, 2023
    • Graph 20: share of storage type of packaged sweet bakery products, 2021-24
    • Graph 21: important factors consumers consider when choosing packaged sweet bakery products, by age and gender, 2023
    • Graph 22: health-related features consumers would be willing to pay a higher price for in sweet bakery, bye age and gender, 2023
    • Graph 23: perception of how the following features would influence the taste of bakery products, 2023
    • Graph 24: share of minus health claims in sweet bakery products, 2021-24
    • Graph 25: features consumers would be willing to pay a higher price for, by age and gender, 2023
    • Capture the breakfast market with BFY options
    • Graph 26: breakfast food choices, by sweet bakery user type, 2023
    • Graph 27: breakfast food preferences, by gender, 2023
    • Graph 28: agreement to statements about breakfast, by age and gender, 2023
    • Graph 29: influences of various features on the taste of sweet bakery products, 2023
  4. appendix

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