2021
0
Thailand Sweet Flavour Trends Market Report 2021
2021-12-17T08:05:32+00:00
REP8C72CBFA_3A6B_4E04_ADFE_4A6AF33342A9
2195
146349
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Report
en_GB
The key to flavour innovation is striking a balance between familiarity and a sense of adventure. Flavours conveying a health halo and naturalness will be in demand. Rashmika Khanijou,…

Thailand Sweet Flavour Trends Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

The key to flavour innovation is striking a balance between familiarity and a sense of adventure. Flavours conveying a health halo and naturalness will be in demand. 

Rashmika Khanijou, Research Analyst

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • Graph 1: interest for flavours across selected sweet categories, 2021
    • Opportunities
    • Mintel predicts
  2. Key trends

    • Global trends and how they are playing out in Thailand
    • Key drivers
  3. Consumer insights

    • Thai consumers' openness towards new flavours in sweet food and drinks
    • Graph 2: agreement with the statement "I choose flavour over nutritional content when treating myself", by age, 2021
    • Graph 3: agreement with the statement "I usually stick to flavours I am familiar with when indulging", by age and gender, 2021
    • Graph 4: agreement with the statement "I'm inspired to try new flavours that go viral on social media", by age, 2021
    • Graph 5: agreement with the statement "I like flavours that remind me of my childhood", by age, 2021
    • Graph 6: select factor that persuades trial of new sweet flavours – 'knowledge that the flavour is from another region/country', by city, 2021
    • Consumption and interest in trending sweet food and drink flavours
    • Graph 7: sweet flavours tried and interest in trying, 2021
    • Graph 8: consumption of select sweet flavours, 2021
    • Graph 9: consumption of matcha flavour, by gender, 2021
    • Graph 10: consumption of white and dark chocolate flavours, by financial situation, 2021
    • Graph 11: consumption of white and dark chocolate flavours, by age group, 2021
    • Graph 12: consumption of taro flavours, by age group, 2021
    • Graph 13: consumption and interest for butterscotch flavour, by age group, 2021
    • Graph 14: consumption and interest for pistachio flavour, by household income, 2021
    • Graph 15: consumption and interest for pistachio flavour, by age group, 2021
    • Graph 16: consumption and interest for red velvet flavour, 2021
    • Interest in flavour innovations by sweet food and drink categories
    • Graph 17: flavour interests in the ice cream category, 2021
    • Graph 18: interest in floral flavour across categories, by age group, 2021
    • Graph 19: citrus flavour interest across sweet categories, 2021
    • Graph 20: interest in tropical fruit flavour carbonated soft drinks, by age, 2021
    • Graph 21: select flavour interest across sweet categories, 2021
    • Graph 22: flavour interest in chocolate products, 2021
    • Graph 23: interest for dessert-inspired sweet biscuits and chocolate products, by age, 2021
    • Graph 24: interest for herbal flavours across RTD coffee category, by age group, 2021
    • Graph 25: interest for spice flavours across sweet categories, 2021
    • Driving new flavour trials
    • Graph 26: factors that persuade trail of new sweet flavours, 2021
    • Graph 27: factors that persuade trial of new sweet flavours, by age group, 2021
    • Graph 28: factors that persuade trial of new sweet flavors, by age group, 2021
    • Graph 29: factors that persuade trials of new sweet flavours, by city, 2021
  4. market applications

    • Graph 30: share of launches with natural sweeteners across sweet categories, 2018-21
    • Graph 31: launches with limited edition claims across sweet categories, 2018-21
    • Opportunities for desserts and ice cream
    • Graph 32: share of dessert and ice cream launches, by top flavour component sub-groups and by total, 2018-21
    • Opportunities for carbonated soft drinks
    • Graph 33: share of carbonated soft drink launches, by top flavour component sub-group and by total, 2018-21
    • Opportunities for chocolate confectioneries
    • Graph 34: share of chocolate confectionery launches, by top flavour component sub-group and by total, 2018-21
    • Graph 35: share of chocolate confectionery launches, by top flavour and by total, 2018-21
    • Opportunities for RTDs
    • Graph 36: share of RTDs launches, by top flavour component sub-group and by total, 2018-21
    • Opportunities for bakery
    • Graph 37: share of sweet biscuit and cakes, pastries and sweet good launches, by top flavour component sub-groups and by total, 2018-21
    • Graph 38: share of sweet biscuits and cakes, pastries and sweet goods, by selected top flavour component sub-group and by total, 2018-21
  5. Appendix

    About the report

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