2020
0
Tea and Infusions – Thai Consumer – 2020
2021-02-10T16:05:28+00:00
REPFD12B9DE_46E0_4334_9B12_607ABA404C69
2195
134144
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Report
en_GB
Increasing demand for health and relaxation benefits is an opportunity for inherently healthy, calming tea. Kornthanin Wichaijiranath, Research Analyst - Food & Drink…

Tea and Infusions – Thai Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

Increasing demand for health and relaxation benefits is an opportunity for inherently healthy, calming tea.

Kornthanin Wichaijiranath, Research Analyst – Food & Drink

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • Mintel predicts
  2. impact of covid-19 on tea and infusions

    • [Graph] Thailand: anticipated impact of the COVID-19 outbreak on various factors in the next six months, September 2020
    • The impact of COVID-19 on the marketing mix
  3. key trends

    • Global trends and how they are playing out in Thailand
    • Key drivers
  4. consumer insights

    • Tea and infusions consumers
    • [Graph] Thailand: consumption of tea and infusions, by frequency, March 2020
    • [Graph] Thailand: green tea consumption pattern, by age groups, March 2020
    • [Graph] Thailand: fruit tea consumption pattern, by age group, March 2020
    • [Graph] Thailand: herbal tea consumption pattern, by age groups, March 2020
    • [Graph] Thailand: Oolong tea consumption pattern, by age groups, March 2020
    • [Graph] Thailand: formats of tea and infusions consumed in the last three months, by age groups, March 2020
    • Consumption drivers
    • [Graph] Thailand: factors influencing tea and infusions purchasing, by gender, March 2020
    • [Graph] Thailand: factors influencing tea and infusions purchasing, by age group, March 2020
    • [Graph] Thailand: factors influencing tea and infusions purchasing, by age groups, March 2020
    • [Graph] Thailand: influence of price on tea and infusions purchasing, by age group and region, March 2020
    • Attitudes towards tea and infusions
    • [Graph] Thailand: attitudes towards tea and infusions, March 2020
    • [Graph] Thailand: attitudes towards tea and infusions, March 2020
    • [Graph] Thailand: attitudes towards tea and infusions, March 2020
    • Interest in tea benefits
    • [Graph] Thailand: interest in benefits of tea and infusions, March 2020
    • [Graph] Thailand: interest in digestive health benefit of tea, by age groups and regions, March 2020
    • [Graph] Thailand: interest in weight management benefit of tea, by gender and age, March 2020
    • [Graph] Thailand: interest in tea’s immunity-boosting benefit, by gender, age group and region, March 2020
  5. market applications

    • Opportunities
    • [Graph] Thailand: tea launches, % of claims, July 2017-June 2020
    • [Graph] Thailand: tea launches, % by functional health claims, July 2017-June 2020
    • [Graph] APAC: cold brew tea launches, as a % of all tea launches, July 2017-June 2020
    • Health and naturalness
    • Flavour and format innovations
    • Environmental and ethical commitments
  6. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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Thai Consumer Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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