2021
0
India Tea and RTD Tea Market Report 2021
2021-04-19T05:02:56+01:00
REPDCDC3130_E082_457D_AC51_04E17A6B026D
2195
136771
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Report
en_GB
The challenge facing tea and RTD tea brands is to build relevance with younger consumers by focusing on functional health claims or greater convenience.Tan Heng Hong, APAC Food and…

India Tea and RTD Tea Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

The challenge facing tea and RTD tea brands is to build relevance with younger consumers by focusing on functional health claims or greater convenience.

Tan Heng Hong, APAC Food and Drink Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • [Graph] India: consumers who do their job from home as a result of COVID-19 outbreak*, July 2020
    • [Graph] India: health-related statements that consumers say describe them*, July 2020
    • What consumers want and why
    • [Graph] India: types of tea consumed regularly (ie at least 2-3 times in a week), by age, January 2021
    • [Graph] India: health benefits sought from tea, by city tier and socio-economic group, January 2021
    • [Graph] India: statements about tea, by region, January 2021
    • Opportunities
    • [Graph] India: agreement that "Iced tea is a suitable alternative to carbonated soft drinks", by gender and parent status, January 2021
    • [Graph] India: types of tea sought, by health benefits, January 2021
    • [Graph] India: types of tea consumed regularly (ie at least 2-3 times in a week), by city tier, January 2021
    • Competitive landscape
    • Mintel predicts
  2. IMPACT OF COVID-19 ON tea and RTD tea

    • KEY TRENDS

      • Global trends and how they are playing out in India
      • Key drivers
      • [Graph] India: percentage of consumers who typically stick to using the same brand of tea, by age, January 2021
      • [Graph] India: COVID-19 outbreak's impact on consumers' food and drink habits, July 2020
      • [Graph] India: benefits consumers would want their ideal diet to provide them with, Dec 2019
    • CONSUMER INSIGHTS

      • Tea consumption is evolving
      • [Graph] India: regular consumption of tea (ie at least 2-3 times in a week), by age, January 2021
      • [Graph] India: interest in specific tea types, by age, January 2021
      • [Graph] India: herbal tea consumed regularly (ie at least 2-3 times in a week), by age and gender, January 2021
      • [Graph] India: consumers who seek flavoured tea, by age and gender, January 2021
      • [Graph] India: type of tea consumed regularly (ie at least 2-3 times in a week), by socio-economic group, January 2021
      • [Graph] India: consumers who seek green tea, by age and gender, January 2021
      • [Graph] India: consumer dislike of green/herbal tea's taste, by city tier and age, January 2021
      • [Graph] India: consumers who seek milk/sugar in tea, January 2021
      • [Graph] India: consumers who seek tea without milk and sugar, by gender and age, January 2021
      • [Graph] India: consumers who seek tea with milk but without sugar, by gender and age, January 2021
      • [Graph] India: agreements that "Iced tea is a suitable alternative to carbonated soft drinks", by gender and age, January 2021
      • Consumers are interested in the functional benefits of tea
      • [Graph] India: most sought tea benefits, January 2021
      • [Graph] India: most sought tea benefits, by age, January 2021
      • [Graph] India: most sought tea benefits, by gender, January 2021
      • [Graph] India: most sought tea benefits, by socio-economic group, January 2021
      • [Graph] India: reasons for drinking hot tea and iced tea (RTD tea), January 2021
      • [Graph] India: types of tea consumed regularly (ie at least 2-3 times in a week), by health benefits, January 2021
      • [Graph] India: types of tea sought, by health benefits, January 2021
      • [Graph] India: hot tea launches with immunity claim, by selected ingredients, 2018-2020
      • [Graph] India: hot tea launches with slimming claim, by selected ingredients, 2018-20
      • [Graph] India: additional ingredients consumers want in their ideal cup of tea, by functional benefits, January 2021
      • Consumers are looking for a convenient tea format
      • [Graph] India: statements about tea, by city tier, January 2021
      • [Graph] India: statements about tea, by employment status, January 2021
      • [Graph] India: types of tea consumed regularly (ie at least 2-3 times in a week), by employment status, January 2021
      • [Graph] India: types of tea consumed regularly (ie at least 2-3 times in a week), by health benefits, January 2021
      • [Graph] India: iced tea consumed regularly (ie at least 2-3 times in a week), by city tier, January 2021
      • [Graph] India: statements about tea, by region, January 2021
    • MARKET APPLICATION

      • Opportunities to expand the consumption repertoire beyond regular milk tea
      • [Graph] India: repertoire of tea types consumed regularly (ie at least 2-3 times in a week), January 2021
      • Focus on delivering more functional benefits
      • [Graph] India: hot tea launches by selected functional claims, 2018-2020
      • [Graph] India: hot tea launches by selected functional claims, 2018-20
      • [Graph] India: RTD tea launches by selected functional claims, 2018-20
      • Focus on convenience
      • [Graph] India: RTD tea launches by package type, 2018-20
      • Global innovations
      • [Graph] APAC: launches of hot tea and RTD tea by select ingredients, 2018-20
    • Appendix

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