2021
0
Thailand Tea and RTD Tea (Retail) Market Report 2021
2022-03-31T15:02:33+01:00
REP54EDC851_B48E_4A65_958E_CBF6094C1EFC
2195
150105
[{"name":"Tea and Other Hot Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/tea"}]
Report
en_GB
The tea and RTD tea category sees growth potential as consumers demand healthier innovations coupled with flavour variety, as well as sugar reduction being a key area of focus.Rashmika…

Thailand Tea and RTD Tea (Retail) Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

The tea and RTD tea category sees growth potential as consumers demand healthier innovations coupled with flavour variety, as well as sugar reduction being a key area of focus.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • Graph 1: tea/RTD tea products consumers would be willing to pay more for, by age groups, 2021
    • Graph 2: willingness to pay more for ready-to-drink tea made with plant-derived sweeteners, by area, 2021
    • Opportunities
    • Mintel predicts
  2. key trends

    • Graph 3: consumers who think their day-to-day life is "very stressful", by age and gender, 2021
    • Graph 4: I try to buy from local companies where possible, by age group, 2021*
    • Graph 5: share of tea launches, by format, 2019-22
  3. Consumer insights

    • Usage of tea
    • Graph 6: consumption of tea and/or RTD tea either at home or out of home in the last six months, 2021
    • Graph 7: repertoire of teas drunk, by age, 2021
    • Graph 8: any consumption of tea by age, 2021
    • Graph 9: consumption of different types of tea among consumers aged 18-24, 2021
    • Usage occasions
    • Graph 10: tea/ready to drink tea drinking occasions, 2021
    • Graph 11: occasions of tea consumption, by area, 2021
    • Graph 12: occasions of tea consumption, by parental status and gender, 2021
    • Attributes associated with tea
    • Graph 13: associations of different types of teas, 2021
    • Graph 14: perception towards loose leaf tea and bagged hot tea, 2021
    • Graph 15: select attributes associated with bagged hot tea, by age, 2021
    • Graph 16: perception towards instant and bottled/canned tea, 2021
    • Premiumisation in tea
    • Graph 17: tea features that consumers are willing to pay more for, 2021
    • Graph 18: tea/RTD tea products consumers would be willing to pay more for, by age groups, 2021
    • Graph 19: willingness to pay more for ready-to-drink tea made with plant-derived sweeteners, by area, 2021
    • Graph 20: "A greater range of ready-to-drink tea with less / no added sugar would appeal to me", by gender and age, 2021
    • Attitudes towards tea and RTD tea
    • Graph 21: agreement with the statement "Brewing a perfect cup of tea is difficult", by age and gender, 2021
    • Graph 22: agreement with the statement "Loose leaf tea tastes better than tea made with standard tea bags, by age and gender, 2021
    • Graph 23: agreement with the statement "A greater variety of ready-to-drink tea flavours would appeal to me", by gender, 2021
  4. Market application

    • Healthy tea drinking
    • Graph 24: types of added benefits that would appeal to consumers when choosing a food/drink product, 2021
    • Experience beyond taste
    • Expand flavour varieties with options of less/no sugar
    • Connect with consumers and communicate quality
  5. Appendix

    About the report

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