2023
0
China Tea Drinks Market Report 2023
2023-06-09T04:07:27+01:00
OX1154621
3695
164044
[{"name":"Tea and Other Hot Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/tea"}]
Report
en_GB
"The Chinese Dietary Guidelines 2022 highlight the importance of drinking plenty of water and recommend drinking plain water or tea and drinking less or no sugary drinks, which will benefit…

China Tea Drinks Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

“The Chinese Dietary Guidelines 2022 highlight the importance of drinking plenty of water and recommend drinking plain water or tea and drinking less or no sugary drinks, which will benefit the consumption of sugar-free tea drinks. In addition to borrowing trending flavours from tea houses to attract consumption interest, RTD tea drinks can strengthen their role in everyday hydration and extend consumption occasions with decaffeinated offerings.”

– Roolee Lu, Associate Director

Key issues covered in this Report:

  • Future market outlook and growth prospects in the next five years
  • Latest new product trends and growth opportunities
  • Change in consumption trends and consumption purpose of RTD tea drinks
  • Notable innovations directions to keep consumers engaged
  • Suggestions on fruit and tea combinations to attract consumption interest

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
          • Definition
          • Executive Summary

              • The market
                • Disruptions on RTD Asian herbal tea drag down the growth in RTD tea drinks
                  • Figure 1: Value sales and forecast of RTD tea drinks, China, 2017-27
                  • Figure 2: Value sales and forecast of RTD Asian herbal tea, China, 2017-27
                  • Figure 3: Value sales and forecast of RTD non-Asia herbal tea, China, 2017-27
                • Growth of tea bags is still strong but gradually slows down
                  • Figure 4: Value sales and forecast of tea bags, China, 2017-27
                • Companies and brands
                  • Robust sales growth helps further increase Nongfu Spring’s market share
                    • Figure 5: Leading RTD tea companies, by value share, 2020-22
                  • Growing innovation focus on low/reduced sugar and fortification
                    • The consumer
                      • Freshly made tea drinks have the highest penetration, while tea leaves and tea bags lead in daily users
                        • Figure 6: Consumption frequency, 2023
                      • Focus on the rising energy boosting and comforting needs
                        • Figure 7: Reasons for RTD tea consumption, 2019 vs 2023
                      • Differentiate with packaging formats under the dominate role of PET bottles
                        • Figure 8: RTD tea packaging, 2023
                      • The combination of fruit and flower can win consumers’ affinity
                        • Figure 9: Interest in innovation, 2023
                      • Black tea is more preferred for fruit tea, while citrus and peach show greater versatility
                        • Figure 10: Fruit pairing, 2023
                      • Tangible ingredients can justify a higher pricing point
                        • Figure 11: Attitudes and behaviours related to tea drinks, 2023
                      • What we think
                      • Issues and Insights

                        • Extend consumption with decaffeinated offerings and enhanced hydration
                          • The facts
                            • The implications
                              • Figure 12: Product examples of RTD tea with caffeine-free claim, Japan, 2022
                              • Figure 13: Oriental Leaf Jasmine Tea and Green Mandarin Pu’er Tea in 900ml, China, 2023
                            • Target young consumers’ emotional needs with sparkling tea
                              • The facts
                                • The implications
                                  • Figure 14: Product examples of sparkling RTD tea, Canada and USA, 2023
                                • Support health needs via tea with functional benefits
                                  • The facts
                                    • The implications
                                      • Figure 15: Product examples of tea drinks with functional claim, Japan and Vietnam, 2022-23
                                  • Market Size and Forecast

                                    • Increasing innovation in RTD tea drinks drives market value growth
                                      • Figure 16: Value sales and forecast of RTD tea drinks, China, 2017-27
                                      • Figure 17: Volume sales and forecast of RTD tea drinks, China, 2017-27
                                    • Teabags sustained a double-digit growth in both value and volume
                                      • Figure 18: Value sales and forecast of tea bags, China, 2017-27
                                      • Figure 19: Volume sales and forecast of tea bags, China, 2017-27
                                  • Market Segmentation

                                    • RTD Asian herbal tea lacks resilience when facing uncertainties
                                      • Figure 20: Value sales and forecast of RTD Asian herbal tea, China, 2017-27
                                    • RTD non-Asian herbal tea benefits from growing needs of refreshment and relaxation
                                      • Figure 21: Value sales and forecast of RTD non-Asia herbal tea, China, 2017-27
                                  • Market Factors

                                    • Trade-up needs begin to rebound under improving financial confidence
                                      • Figure 22: Trading up and down plans – Non-alcoholic drinks, 2021-23
                                    • Tea drinks are at the front line of sugar reduction
                                      • Figure 23: Sugar content consideration, 2021
                                    • High penetration of tea house becomes a threat and also raises expectations on taste
                                    • Market Share

                                      • Nongfu Spring witnesses further increased share
                                        • Figure 24: Leading RTD tea companies, by value share, 2020-22
                                      • Tingyi and Uni-President focuses young consumers
                                        • Xian Tea becomes a new growth driver for Genki Forest
                                        • Marketing Activities

                                          • Tap into hydration needs with “all day drinking” product concepts
                                            • Figure 25: Heytea Kong Tea Brown Rice And Barley Plant Beverage, China, 2023
                                            • Figure 26: Genki Forest Forest’s Tea Barley Tea, China, 2023
                                          • Communicate brewery details to highlight upgraded taste
                                            • Figure 27: Chun Cha She Cold Brew Jasmine Tea and Wuyi Dahongpao Tea, China, 2023
                                            • Figure 28: Uni-President Shuang Cui Ya Shi Xiang Flavour Lemon Tea, China, 2023
                                          • Differentiate with natural sugar substitutes
                                            • Figure 29: Nayuki Ya Shi Xiang Lemon Tea, China, 2022
                                        • New Product Trends

                                          • Growing NPD focus in RTD tea and selective tea infusion formats
                                            • Figure 30: New products launched in tea drinks, by subcategory, China, 2018-22
                                            • Figure 31: New products launched in tea infusions, by format type, China, 2018-22
                                            • Figure 32: Product examples of tea concentrate, China, 2022
                                          • Low/reduced sugar outperforms sugar free, while fortified nutrition receives more attention
                                            • Figure 33: New products launched in RTD tea, by claim category, China, 2020-22
                                            • Figure 34: New products launched in RTD tea, by top growing claim, China, 2020-22
                                            • Figure 35: Product examples of RTD tea with low/reduced sugar claim, China, 2022
                                            • Figure 36: Product examples of RTD tea with high/added fibre and vitamin/mineral fortified claims, China, 2022
                                          • Fruit and flower flavours are the innovation focus…
                                            • Figure 37: New products launched in RTD tea, by top flavour (inc. blend) unordered, China, 2020-22
                                            • Figure 38: New products launched in RTD tea, by top growing flavour (inc. blend) unordered, China, 2020-22
                                            • Figure 39: Product examples of fruit juice tea from Heytea and Guo Zi Shu Le, China, 2023
                                          • …while Ya Shi Xiang begins to boom
                                            • Figure 40: Product examples of Ya Shi Xiang RTD tea, China, 2022
                                        • Consumption Frequency

                                          • On-premise tea drinks lead in penetration, while tea leaves lead in frequency
                                            • Figure 41: Consumption frequency, 2023
                                            • Figure 42: Segment penetration, 2021-23
                                          • RTD herbal tea fails to attract younger generations as other RTD tea drinks
                                            • Figure 43: Consumption frequency – RTD tea drinks, 2021-23
                                            • Figure 44: Heavy users – RTD tea drinks, by generation, 2023
                                          • Tea bag and instant tea’s blurring potential attracts consumers in late 20s and with high income
                                            • Figure 45: Heavy users – Tea infusion, by age, 2023
                                            • Figure 46: Heavy users – Tea infusion, by monthly personal income, 2023
                                        • Reasons for RTD Tea Consumption

                                          • Growing needs in energy boosting and comforting
                                            • Figure 47: Reasons for RTD tea consumption, 2023
                                            • Figure 48: Reasons for RTD tea consumption, 2019 vs 2023
                                          • Differentiate positioning to satisfy specific consumption purposes
                                            • Figure 49: Reasons for RTD tea consumption, by consumption frequency – Once a day or more, 2023
                                            • Figure 50: Reasons for RTD tea consumption, by age, 2023
                                        • RTD Tea Packaging

                                          • PET bottle sees increased popularity under its dominate role in NPD
                                            • Figure 51: RTD tea packaging, 2023
                                            • Figure 52: RTD tea packaging – Have bought, 2020 vs 2023
                                          • Utilise packaging to strengthen product features in communication
                                            • Figure 53: RTD tea packaging – Have bought and will continue to buy, by gender, 2023
                                            • Figure 54: RTD tea packaging – Haven’t bought but interested in trying, by gender, 2023
                                            • Figure 55: Perception for packaging, 2021
                                        • Interest in Innovation

                                          • Combine fruity flavour with flower to intrigue consumption interest
                                            • Figure 56: Interest in innovation, 2023
                                          • Attract females with plant and natural ingredients
                                            • Figure 57: Interest in innovation – Select items, by gender, 2023
                                            • Figure 58: Interest in innovation – Tea drinks with natural sugar substitute, by selected attitudes and behaviours related to tea drinks, 2023
                                          • Leverage vegetable ingredients and sparkling texture to tap into different consumer segments
                                            • Figure 59: Interest in innovation – Select items, by age, 2023
                                        • Fruit Pairing

                                          • Black tea is a preferred tea type for adding fruits
                                            • Figure 60: Fruit pairing, 2023
                                          • Citrus and peach are most welcomed in fruit tea drinks
                                            • Tap into females based on their flavour preference
                                              • Figure 61: Fruit pairing – Green tea, by gender and age, 2023
                                              • Figure 62: Fruit pairing – Passionfruit, by gender, 2023
                                          • Attitudes and Behaviours Related to Tea Drinks

                                            • Visible ingredients can justify value of premium offerings
                                              • Figure 63: Attitudes and behaviours related to tea drinks, 2023
                                            • Low brand loyalty opens up opportunities to emerging brands
                                              • Figure 64: Attitudes and behaviours related to tea drinks – Select items, 2023
                                              • Figure 65: Attitudes and behaviours related to tea drinks – Select item, by generation, 2023
                                            • Multiple serving sizes can tap into different consumer needs
                                              • Figure 66: Attitudes and behaviours related to tea drinks – Select items, by gender, 2023
                                          • Food Personas

                                            • Who are they?
                                                • Figure 67: Food personas, 2023
                                                • Figure 68: Food personas, by generation, 2023
                                              • Critical shoppers pair RTD tea with food, while new trend explorers want to aid digestion
                                                • Figure 69: Reasons for RTD tea consumption – Select items, by food persona, 2023
                                              • Pay attention to trade-up needs of critical shoppers and new trend explorers
                                                • Figure 70: Attitudes and behaviours related to tea drinks – Select items, by food persona, 2023
                                            • Appendix – Market Size and Forecast

                                                • Figure 71: Total value sales and forecast of RTD tea drinks, China, 2017-27
                                                • Figure 72: Total volume sales and forecast of RTD tea drinks, China, 2017-27
                                                • Figure 73: Total value sales and forecast of tea bags, China, 2017-27
                                                • Figure 74: Total volume sales and forecast of tea bags, China, 2017-27
                                            • Appendix – Market Segmentation

                                                • Figure 75: Total value sales and forecast of RTD Asian herbal tea drinks, China, 2017-27
                                                • Figure 76: Total value sales and forecast of RTD non-Asian herbal tea drinks, China, 2017-27
                                            • Appendix – Methodology and Abbreviations

                                              • Methodology
                                                • Abbreviations

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