2022
0
China Technology Habits of Over-55s Market Report 2022
2022-09-27T04:03:20+01:00
OX1105583
3695
155947
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Report
en_GB
“Over-55s have shown positive attitudes towards technology products and services. Technology players have great developing potential in the “silver hair economy” with an increasingly ageing population. Besides visual changes, further…

China Technology Habits of Over-55s Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Over-55s have shown positive attitudes towards technology products and services. Technology players have great developing potential in the “silver hair economy” with an increasingly ageing population. Besides visual changes, further elderly-oriented transformations in operating procedures, personal data security and user experience improvement can resonate more with seniors. Furthermore, areas most important for the elderly, such as health management solutions, also bring opportunities for brands.”
–    Jane Chai, Research Analyst

This Report discusses the following key topics:

•    Over-55s’ ownership of technology products
•    Over-55s’ activities on different technology devices
•    Digital activities that over-55s can complete independently on smartphones
•    Over-55s’ attitudes towards technology products and services
•    Major barriers that over-55s have when using technology products and services
•    How over-55s perceive themselves and their generation

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
        • Executive Summary

            • The market
              • Increasing ageing population brings new demand
                • Policies issued to drive development of technology products/services catering to the elderly
                  • Companies and brands
                    • Elder-friendly apps to facilitate seniors’ usage
                      • Smart products/services catering to seniors
                        • Innovative functions enabling better care for the elderly
                          • Go-to platforms for seniors
                            • Tools better equipping older people to navigate the internet
                              • Online interest-based community to enrich elderly lives
                                • The consumer
                                  • Smartphone ownership is near universal among over-55s
                                    • Figure 1: Technology ownership, 2022
                                  • Watching videos tops seniors’ online activity list
                                    • Figure 2: Activities on technology devices, 2022
                                  • Over-55s actively adapting to post-COVID-19 era
                                    • Figure 3: Mastery of digital activities, 2022
                                  • Technology brings both benefits and concerns for the elderly
                                    • Figure 4: Impact of technology products, 2022
                                  • A clearer view and simplified steps are elder-friendly
                                    • Figure 5: Barriers to using technology products/services, 2022
                                  • Over-55s are a down-to-earth generation
                                    • Figure 6: Description of themselves and their generation, 2022
                                  • What we think
                                  • Issues and Insights

                                    • Elderly-oriented technology products/services are in demand
                                      • Health management is an opportunity for development
                                      • Market Factors

                                        • Increasing ageing population brings new demand
                                          • Figure 7: Population aged 60 and above and the share of the total population, China, 2015-21
                                        • Policies issued to drive development of technology products/services catering to the elderly
                                        • New Product Trends

                                          • Elder-friendly apps to facilitate seniors’ usage
                                            • Figure 8: WeChat and Alipay elder-friendly mode, 2022
                                            • Figure 9: Baidu and Ctrip apps senior mode, 2022
                                          • Smart products/services catering to seniors
                                            • Figure 10: The family doctor smart speaker by JD Health, 2021
                                            • Figure 11: Xiaodu smart speaker catering to the elderly, 2022
                                          • Innovative functions enabling better care for the elderly
                                            • Figure 12: MIUI’s new functions targeting the elderly, 2021
                                            • Figure 13: Remote guardian function in OPPO’s Reno5 smartphone, 2021
                                          • Go-to platforms for seniors
                                            • Figure 14: Papa app, US, 2017
                                          • Tools better equipping older people to navigate the internet
                                            • Figure 15: The Elderly Guardian Assistant WeChat mini-program, 2022
                                          • Online interest-based community to enrich elderly lives
                                            • Figure 16: Interest-based communities apps targeting the elderly, 2021
                                        • Technology Ownership

                                          • Smartphone ownership is near universal
                                            • Figure 17: Technology ownership, 2022
                                          • Smart speakers and wearable devices see potential among older consumers
                                            • Figure 18: Ownership of selected technology products, 55-65 vs 18-49, 2022
                                            • Figure 19: Apple Watch’s elder-friendly functions, 2021
                                          • Older women can be drawn in by usability
                                            • Figure 20: Technology ownership, by gender, 2022
                                        • Activities on Technology Devices

                                          • Watching videos tops seniors’ online activity list
                                            • Figure 21: Activities on technology devices, 2022
                                            • Figure 22: Douyin’s Care Plan for the Elderly, 2022
                                          • Bigger screens for reading
                                            • Laptops/desktops used for online shopping and financial investment; tablets can develop more usage occasions
                                              • Senior males socially active while females keen on documenting lives with video
                                                • Figure 23: Selected activities on technology devices, by gender, 2022
                                            • Mastery of Digital Activities

                                              • Over-55s actively adapting to post-COVID-19 era
                                                • Figure 24: Mastery of digital activities, 2022
                                              • Older consumers shifting towards online shopping channels
                                                • Figure 25: ele.me (left) vs ele.me care version (right), China, 2021
                                              • Independent travel is a real headache
                                                • Affluent seniors are more skilled at online ordering and health consultation services
                                                  • Figure 26: Mastery of digital activities, by monthly household income, 2022
                                              • Impact of Technology Products

                                                • Technology is the secret to staying young
                                                  • Figure 27: Impact of technology products, 2022
                                                • Personal data security is a major concern
                                                  • Figure 28: Anti-fraud reminders in care version of Tencent Mobile Manager, 2021
                                                  • Figure 29: Impact of technology products – ‘Make me more worried about security of personal data’, by monthly household income, 2022
                                              • Barriers to Using Technology Products/Services

                                                • A clearer view is the first step
                                                  • Figure 30: Barriers to using technology products/services, 2022
                                                • Simplified steps can make the learning process happier
                                                  • Figure 31: Barriers to using technology products/services, by selected attitude towards technology products, 2022
                                                  • Figure 32: Baidu map normal version (left) vs Baidu map care version (right), 2021
                                              • Description of Themselves and Their Generation

                                                • The most profound quality is down to earth
                                                  • Figure 33: Description of themselves and their generation, 2022
                                                  • Figure 34: Current state, by gender and age, 2022
                                                • ‘I’m more fashionable than my contemporaries’
                                                  • Figure 35: Description of themselves and their generation – ‘Fashionable’, by gender and age, 2022
                                                  • Figure 36: Technology ownership, total vs those describing themselves as ‘fashionable’, 2022
                                              • Appendix –Methodology and Abbreviations

                                                • Consumer research methodology
                                                  • Abbreviations

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