UK Technology Trends – Winter 2023
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A fifth of UK consumers bought electricals in the three months to January 2024, the highest since at least the start of 2018.Thomas Slide, Category Director - Media and…

UK Technology Trends – Winter 2023

£ 2,195 (Excl.Tax)

Report Summary

A fifth of UK consumers bought electricals in the three months to January 2024, the highest since at least the start of 2018.

Thomas Slide, Category Director – Media and Technology

Table of Contents

    • Key issues covered in this Report
  1. Market dynamics

    • Graph 1: financial confidence, 2018-24
    • Graph 2: bought new electrical equipment (eg TV, laptop) in the last three months vs plan to do so in the next three months, 2018-24
    • Graph 3: consumer prices change, technology related products, 2018-23
    • Graph 4: consumer spending on technology, 2018-23
    • Graph 5: retail sales of audio, video and music spectialist stores, 2021-23
  2. What Consumers Want and Why

    • Special focus – perception of online advertising
    • Graph 6: consumer perception of different advertising types, 2023
    • Graph 7: perception of TV advertising, by generation, 2023
    • Graph 8: perception of sponsored search results, 2023
    • Graph 9: perception of advert types as 'misleading', by generation, 2023
    • Trended data – smartphones
    • Graph 10: smartphone ownership (rolling average*), by age, 2018-23
    • Graph 11: 5G smartphone connectivity, 2021-23
    • Graph 12: smartphone operating system, 2021-23
    • Graph 13: types of smartphone app used, 2022-23
    • Graph 14: smartphone activities in the last three months, 2022-23
    • Graph 15: smartphone purchases and planned purchases, 2019-23
    • Trended data – wearables
    • Graph 16: device ownership, 2019-23
    • Graph 17: purchases of wearables in the last three months, 2019-23
    • Graph 18: planned purchases of wearables in next three months, 2019-23
    • Trended data – computers
    • Graph 19: computer ownership, 2018-23
    • Graph 20: computer form factor, 2017-23
    • Graph 21: purchases of computers in the last three months, 2019-23
    • Graph 22: planned purchases of computers in next three months, 2019-23
    • Trended data – TV and media devices
    • Graph 23: type of TV owned, 2016-23
    • Graph 24: recent and planned purchases of Ultra HD TVs, 2019-23
    • Graph 25: devices in the household, 2017-23
    • Graph 26: smart assistant usage, 2021-23
    • Graph 27: digital activities done in last three months, 2020-23
    • Trended data – gaming
    • Graph 28: ownership of gaming hardware, 2018-23
    • Graph 29: purchases of gaming devices, 2019-23
    • Graph 30: planned purchases of gaming devices, 2019-23
  3. Appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


    Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B Industry reports.

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    2024 Sample Consumer Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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