2023
0
India Technophiles Consumer Report 2023
2024-02-22T10:01:16+00:00
REP4375AA0D_C897_402A_8D7F_DA964F116E9E
2600
170776
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Report
en_GB
Harness emerging technologies like AI and VR to enhance quality of life and engagement for early adopters, while simplifying and building trust among tech sceptics.Saptarshi Banerjee, Senior Research Analyst…

India Technophiles Consumer Report 2023

 2,600 (Excl.Tax)

Report Summary

Harness emerging technologies like AI and VR to enhance quality of life and engagement for early adopters, while simplifying and building trust among tech sceptics.

Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: consumers' attitudes towards new technology, 2023
    • Graph 2: top reasons for trying out new technologies, by tech enthusiasts, 2023
  2. key trends and market factors

    • Indians are embracing emerging technologies
    • Graph 3: key factors driving consumer behaviour around technology – "I like to be the first to try new technologies"*, 2023
    • Graph 4: household ownership of technology, by financial situation, 2023
    • Graph 5: spends on technology and communications in the last 12 months*, 2023
    • However, concerns shroud tech sceptics
    • Smart health solutions gain traction
  3. what consumers want and why

    • Graph 6: usage of electronic products or services on a weekly basis, 2023
    • Graph 7: attitudes towards new technology, 2023
    • Graph 8: attitudes towards new technology, 2023
    • Offer ease and engagement for tech enthusiasts
    • Graph 9: attitudes towards new technology, by gender, age and relationship status, 2023
    • Graph 10: consumers' attitudes towards new technology, by city tier and financial condition, 2023
    • Graph 11: usage and awareness of digital products and/or technologies, by tech enthusiasts, 2023
    • Graph 12: top reasons for trying out new technologies, by tech enthusiasts, 2023
    • Graph 13: usage and awareness of digital products and/or technologies, by tech enthusiasts, 2023
    • Bolster trust and simplify tech among traditionalists
    • Graph 14: attitude towards new technology, by gender, age group, city tier and financial situation, 2023
    • Graph 15: attitudes towards technology, by employment and parental status, 2023
    • Offer tech-based solutions for preventive healthcare
    • Graph 16: consumer attitudes towards spending, by city tier and financial situation, 2023
    • Graph 17: usage and awareness of wearable devices specifically for health/exercise, by behaviours towards new technology, 2023
  4. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B reports (all priced at £1,495).

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    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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