2024
0
China Teenagers’ Nutrition Market Report 2024
2024-03-25T16:03:10+00:00
REP69F61BF3_73CA_4988_88FD_9AE8BCD79852
3695
171845
[{"name":"Nutrition","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/healthy-eating-nutrition"}]
Report
en_GB
Parents are seeking to meet new needs for teenagers beyond learning and health, and teens' consciousness of health issues is also starting to blossom. The market demand for teenager-targeted health…

China Teenagers’ Nutrition Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Parents are seeking to meet new needs for teenagers beyond learning and health, and teens' consciousness of health issues is also starting to blossom. The market demand for teenager-targeted health products has not yet been fully met, leaving white space for brands to capture.

Catherine Liu, Principal Analyst, China Insights

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Definition
    • What you need to know
    • The market
    • Market factors
    • Companies and brands
    • Marketing activities
    • New product trends
    • Examples of products that reflect these trends
    • The consumer
    • Families show strong interest in adolescent health
    • Graph 1: health focus, 2023
    • A new mission for brands: building a teenage nutrition content system
    • Graph 2: channels to learn about teenager nutrition, 2023
    • Optimise the nutrition learning experience based on teenagers' health needs
    • Graph 3: barriers to learning/practice, 2023
    • Brands need to make parents aware of the importance of proteins and minerals
    • Graph 4: nutrient needs, 2023
    • Packaged snacks and cooking innovations add variety to teenage diets
    • Graph 5: ways to receive nutrition, 2023
    • A new vision for brands: go beyond learning and health to explore sports and lifestyle occasions
    • Graph 6: food/drink/health supplement product features that attract parents, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market factors
    • The teenage population looks set to rise and then fall
    • Graph 7: population aged 0-19 (%), 2018-22
    • Parents pay most attention to their children's mental wellbeing during the teenage years
    • Graph 8: most important parenting goals, by age of children under 18 in household, 2020
    • Teenagers are mentioned in multiple local Chinese government plans for sports consumption
    • The new dietary reference intake recommendations further subdivide adolescent age groups
  3. Companies and brands

    • Marketing activities
    • Teenagers are becoming part of 'whole-family nutrition' product positioning
    • Enhance public goodwill in teen nutrition space by regularly holding education events in schools
    • Some brands are paying attention to teenagers' psychological nourishment…
    • … while others are paying attention to professionals working closely with teens
    • New product trends
    • Products with teenager claims are surfacing
    • Milk powder and liquid milk/ambient dairy products are the main categories targeting teenagers, but annual volume sales growth has slowed
    • Innovations around teenagers' sports needs are starting to emerge
    • Calcium, iron, zinc and vitamin D remain classic ingredients in teen supplements, with products claiming to boost immunity and promote growth rapidly increasing volume sales
    • Graph 9: [no title]
    • More precisely targeted pro-growth ingredients are attracting attention
    • Ingredient upgrades boost bioactivity effectiveness
    • China and foreign markets: providing nutritional support for teenagers' mental wellbeing
  4. The consumer

    • Health concerns
    • Brands can stimulate family spending on teenagers' health through height, eyesight and brain health
    • Graph 10: health focus, 2023
    • Posture adjustments, emotional wellbeing support and weight management can attract higher-income families
    • Graph 11: health concerns – both my kid(s) and I care, by monthly household income, 2023
    • Views of health needs differ between teens and their parents
    • Graph 12: health concerns – my kid(s) care but I don't, 2023
    • Channels for learning about teenagers' nutrition
    • Brands should actively develop teenage nutrition content systems
    • Graph 13: channels to learn about teenager nutrition, % of consumers – repertoire analysis, 2023
    • Graph 14: channels to learn about teenager nutrition, 2023
    • Collaborations between food and drink and pharmaceutical brands will achieve more with half the effort
    • Graph 15: select channels to learn about teenager nutrition – cross-tabulation, 2023
    • Multigenerational families require more channels to satisfy their curiosity
    • Graph 16: channels to learn about teenager nutrition, by living situation, 2023
    • Parents may be unconcerned about teens being overweight/obese due to limited information
    • Graph 17: proportion of parents who have not learned any knowledge about teenage nutrition, by concern about being overweight/obese, 2023
    • Barriers to learning/practice
    • Most parents don't lack the time and perseverance to learn about teenage nutrition…
    • Graph 18: barriers to learning/practice, % of consumers – repertoire analysis, 2023
    • Graph 19: barriers to learning/practice, 2023
    • …except younger and middle/high income parents
    • Graph 20: barriers to learning/practice – lacking time to learn, by parents' age, 2023
    • Graph 21: barriers to learning/practice – lacking convenient communication platforms (a), by monthly household income, 2023
    • Multigenerational families are more eager to gain knowledge beneficial to teenagers' overall health
    • Graph 22: barriers to learning/practice – lacking multidimensional knowledge, by living situation, 2023
    • Parents who are unconcerned about skin problems are generally less knowledgeable about the specific benefits of nutrients
    • Graph 23: barriers to learning/practice – unsure which nutrients are suitable for my kid's current health needs, by concern about skin problems, 2023
    • Examples of communications for teen nutrition products targeting skin health
    • Parents possibly struggle to give their full attention to their children's physical and emotional wellbeing due to lack of time
    • Graph 24: barriers to learning/practice – lacking time to learn, by select health concerns, 2023
    • Nutrient needs
    • The rising need for protein and minerals must be taken seriously
    • Graph 25: nutrient needs, 2023
    • Multigenerational families are relatively relaxed about children's specific nutrient intake
    • Graph 26: select nutritional needs, by living situation, 2023
    • Parents who say their children are concerned about skin problems want more animal protein in their children's diet
    • Graph 27: select nutritional needs – plans to give kid(s) more amount of nutrients, by health areas that kid(s) care about but parents don't, 2023
    • Food intake methods
    • Innovations in packaged snacks and cooking products are important for increasing the variety of nutrition teenagers consume
    • Nutrients in dairy products can be easily replaced by health supplements
    • Graph 28: ways to receive nutrition, 2023
    • Parents with middle to high incomes are more inclined to replace their teenage children's dairy product intake with dietary supplements (including milk powder)
    • Graph 29: select barriers to learning/practice, by ways to receive nutrition from milk and dairy products, 2023
    • Graph 30: ways to receive nutrition from milk and dairy products – taking additional dietary supplements (a), by monthly household income, 2023
    • Multigenerational families are more likely to purchase packaged snacks and drinks
    • Graph 31: ways to receive nutrition – additional purchase of assorted packaged snacks (a) and drinks (b), by living situation, 2023
    • Food/drink/health supplement product features that attract parents
    • Besides study occasions and specific health needs, sports occasions are also worthy of brands' attention
    • Graph 32: food/drink/health supplement product features that attract parents, 2023
    • Illuminating the special benefits of proteins is key to enhancing parents' awareness of teenage dietary protein intake
    • Graph 33: food/drink/health supplement product features that attract parents – specially designed for specific health needs (b), by animal protein (c) nutrient needs, 2023
    • Graph 34: food/drink/health supplement product features that attract parents – specially designed for a specific age group, by nutritional needs for plant protein (c), 2023
    • Parents in different city tiers show more interest in different product features
    • Graph 35: food/drink/health supplement product features that attract parents – specially designed for kid's social needs (a), by city tier, 2023
  5. Issues and insights

    • Include teenagers in 'whole-family nutrition' product series to widen parents' choice of teenage nutrition products
    • Teenagers, adults and older people have certain health commonalities
    • It's time to include teens in 'whole-family nutrition' product positionings
    • Whole-family nutrition doesn't have to be about nutrition only: indulgent ways of eating and multipronged approaches to health education can also resonate
    • Create nutritional products that target teenagers' physical needs to capture an untapped market
    • Product innovations that address teenagers' sports and physical training needs are in their infancy
    • Sports nutrition brands can enhance product appeal by boosting the ability to learn and participate in interests and hobbies
    • Graph 36: select food/drink/health supplement product features that attract parents, by awareness of physical fitness issues (a), 2023
    • Products and marketing examples that reflect the above
    • New ground for traditional dairy products: tap into the surprising power of protein to help during exam season
    • Parents lack widespread awareness of the importance of dietary protein during the teenage growth stage
    • Traditional dairy products need to tap into the unique skillset of each member of the protein family to boost parents' interest in buying
    • Traditional dairy products can also try to make product positionings more relevant to needs during exam periods (eg relieving stress during exams)
    • Graph 37: food/drink/health supplement product features that attract parents – specially designed to meet the needs during exam period (a), by select ways to receive nutrition from milk and dairy products, 2023
  6. Appendix – methodology and abbreviations

    • Methodology
    • Abbreviations

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