Thailand Attitudes towards Mental Health Market Report 2022
£ 2,195 (Excl.Tax)
Description
Take action to create awareness and help consumers uplift their emotional and mental state with engaging messages in a sincere way.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
Table of Contents
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Graph 1: consumers who agree that COVID-19 has increased the number of people suffering from mental illness, 2,000 internet users aged 18+, 2022
- What consumers want and why
- Graph 2: agreement with select statements on mental health and social media, by gender, 2022
- Graph 3: consumers who agree that products that help destress would be appealing, 2,000 internet users age 18+, 2022
- Opportunities
- Mintel predicts
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KEY TRENDS
- Eliminating the stigma of mental illness
- Advancing technology in the mental space
- Graph 4: agreed statement, 2022
- Rise in mood management products/services
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CONSUMER INSIGHTS
- Different mental states of Thai customers
- Graph 5: mental health conditions consumers have experienced in the last six months, by gender, 2022
- Graph 6: consumers experiencing burnout, by age and gender, 2022
- Graph 7: consumers experiencing loneliness, by generation, 2022
- Graph 8: consumers’ concerns, by age, 2022
- Stress exacerbated by financial and physical concerns
- Graph 9: mental health status, by category, 2022
- Graph 10: mental health conditions experienced by ‘mentally good’ and ‘mentally poor’ consumers in the last six months, 2022
- Graph 11: consumers experiencing anxiety, by generation, 2022
- Graph 12: concerns over financial health, by age, 2022
- Graph 13: financial stress, by age and gender, 2022
- Graph 14: exercise as a stress-reliever, by age, 2021
- Increased trust in media to raise mental awareness
- Graph 15: agreed statement, by age, 2022
- Graph 16: consumers using TV/movies as stress reliever, by age, 2022
- Graph 17: agreement to the statement, 2022
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MARKET APPLICATIONS
- Promote mental awareness initiatives
- Be empathic and dare to speak to key target groups
- Market mood and mind-body products
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APPENDIX
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