Thailand Attitudes towards Mental Health Market Report 2022
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Take action to create awareness and help consumers uplift their emotional and mental state with engaging messages in a sincere way. Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle,…

Thailand Attitudes towards Mental Health Market Report 2022

£ 2,195 (Excl.Tax)


Take action to create awareness and help consumers uplift their emotional and mental state with engaging messages in a sincere way.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents


    • Key issues covered in this Report
    • Market context
    • Graph 1: consumers who agree that COVID-19 has increased the number of people suffering from mental illness, 2,000 internet users aged 18+, 2022
    • What consumers want and why
    • Graph 2: agreement with select statements on mental health and social media, by gender, 2022
    • Graph 3: consumers who agree that products that help destress would be appealing, 2,000 internet users age 18+, 2022
    • Opportunities
    • Mintel predicts

    • Eliminating the stigma of mental illness
    • Advancing technology in the mental space
    • Graph 4: agreed statement, 2022
    • Rise in mood management products/services

    • Different mental states of Thai customers
    • Graph 5: mental health conditions consumers have experienced in the last six months, by gender, 2022
    • Graph 6: consumers experiencing burnout, by age and gender, 2022
    • Graph 7: consumers experiencing loneliness, by generation, 2022
    • Graph 8: consumers’ concerns, by age, 2022
    • Stress exacerbated by financial and physical concerns
    • Graph 9: mental health status, by category, 2022
    • Graph 10: mental health conditions experienced by ‘mentally good’ and ‘mentally poor’ consumers in the last six months, 2022
    • Graph 11: consumers experiencing anxiety, by generation, 2022
    • Graph 12: concerns over financial health, by age, 2022
    • Graph 13: financial stress, by age and gender, 2022
    • Graph 14: exercise as a stress-reliever, by age, 2021
    • Increased trust in media to raise mental awareness
    • Graph 15: agreed statement, by age, 2022
    • Graph 16: consumers using TV/movies as stress reliever, by age, 2022
    • Graph 17: agreement to the statement, 2022

    • Promote mental awareness initiatives
    • Be empathic and dare to speak to key target groups
    • Market mood and mind-body products

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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Thai Consumer Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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