2022
0
Thai Beauty Personas Market Report 2022
2022-07-13T17:01:18+01:00
REP029D72F6_D399_49B0_A470_00C92E74220E
2195
153169
[{"name":"Beauty and Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics"}]
Report
en_GB
Clashing with global ideology, Thai beauty is now in an identity crisis. Young consumers are reshaping the industry with demands for diversity, purpose and ethics.Sirinar Puppachat, Beauty & Personal…

Thai Beauty Personas Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Clashing with global ideology, Thai beauty is now in an identity crisis. Young consumers are reshaping the industry with demands for diversity, purpose and ethics.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Mintel predicts
  2. key trends

    • The louder voice of young generations
    • The grass is getting greener
    • Graph 1: top five ethical claims in beauty & personal care, 2019-22
    • Thai beauty gets more diverse and inclusive
  3. global trends and how they are playing out in thailand

    • Consumer insights

      • The Ultimate Beauty (5%)
      • The Beauty Activist (41%)
      • The Social Climber (13%)
      • The Go-along (15%)
      • The Simple (26%)
    • market applications

      • Keep feeding inspiration for the Ultimate Beauty
      • Empower the Beauty Activist to express
      • Bridge the relevancy gap with the Social Climber
      • Make the eco-ethical claims effortless for the Go-alongs

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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