2023
0
Thailand Men’s Beauty Market Report 2023
2024-02-19T12:07:13+00:00
REP85DF37E2_7B15_4538_9CA8_306CF45C95A6
2195
170674
[{"name":"Men's Grooming","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/mens-grooming"}]
Report
en_GB
Address the skincare innovation gap with men-tailored products promoting preventive ageing. Seize opportunities in anti-ageing haircare and holistic acne solutions. Chayapat Ratchatawipasanan, Principal Analyst…

Thailand Men’s Beauty Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Stay ahead of the curve and future-proof your business with Mintel’s Thailand Men’s Beauty Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest market research, trends, and consumer behaviours affecting your business. Get a 360° view of the men’s beauty market and align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Key Topics Covered in this Report

  • The trends impacting the male grooming category in Thailand.
  • Skin and appearance issues experienced by male consumers.
  • Usage behaviours of beauty and personal care products among male consumers.
  • Attitude towards and barriers to using beauty products.

Men’s Beauty Market Landscape

Thai men are increasingly focusing on their appearance, with one third of them dedicating more time to their facial skincare routines. However, the male skincare category has been slow to innovate, with large focus remaining on mattifying, moisturising and whitening benefits. This gap in innovation presents an opportunity to meet the growing demand for preventive-ageing skincare products sought out by younger consumers, such as Gen Zs and Millennials.

Expert Insights from a Specialist

This report, written by Chayapat Ratchatawipasanan, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the men’s beauty market market and add expert context to the numbers.

Address the skincare innovation gap with men-tailored products promoting preventive ageing. Seize opportunities in anti-ageing haircare and holistic acne solutions.

Chayapat Ratchatawipasanan
Principal Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: beauty and personal care launches targeting men, by category, 2018-23
    • Graph 2: grooming product repertoire, by interest in male grooming products, 2023
    • Graph 3: top five hair and scalp issues among Gen X consumers, 2023
    • Graph 4: usage of facial and makeup products for day time among acne-prone men, 2023
  2. key trends and market factors

    • Increased priority on skincare targeting men
    • Graph 5: beauty and personal care launches targeting men, by category, 2018-23
    • Graph 6: beauty and grooming done in the last three months among male consumers*, 2022 vs 2023
    • Graph 7: top 10 beauty-enhancing claims in facial skincare launches targeting men, 2018-23
    • A new phase of age defiance for men is rising
    • Acne care remains a focus
    • Graph 8: facial skincare and base makeup launches carrying anti-acne claims, 2020-23
    • Graph 9: facial skincare and base makeup launches carrying anti-acne-related claims, by sub-category, 2020-23
  3. what consumers want and why

    • Step up men’s grooming skincare to reach untapped segments
    • Graph 10: top skin issues among male consumers, by interest in male grooming products, 2023
    • Graph 11: select top 100 ingredients in face and eye care for men with anti-ageing-related claims*, 2018-23
    • Innovate haircare solutions for Gen X’s ageing hair
    • Graph 12: beauty and grooming done in the last three months*, by age group, 2023
    • Graph 13: top five hair and scalp issues among consumers, total vs Gen X, 2023
    • Graph 14: haircare products that Gen X consumers are interested in trying at home, 2023
    • Graph 15: usage of grooming products for day time, by generation, 2023
    • Graph 16: Gen X consumers who strongly agree that hair chemical processes cause scalp problems, by grey hair issue, 2023
    • Graph 17: select top ingredients in haircare with anti-ageing-related claims*, 2018-23
    • Diversify acne care for Gen Z beyond facial cleansers
    • Graph 18: usage of facial and makeup products for day time among acne-prone men, 2023
    • Graph 19: barriers to using grooming products among acne-prone men, 2023
    • Graph 20: consumers who strongly agree with select statements about makeup, 2023
    • Graph 21: selected top ingredients in face care, suncare and base makeup with anti-acne related claims*, 2018-23
  4. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Below is a sample report, understand what you are buying.

Click to show report
Thai Consumer Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch