2021
0
Thailand Haircare Market Report 2021
2022-03-09T17:43:16+00:00
REP3A5A8542_1B84_4C2F_B44B_FE99BBA19542
2195
148617
[{"name":"Haircare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/haircare"}]
Report
en_GB
'Skinify' haircare to include scalp care and anti-ageing claims to transform the category beyond the basics. Sirinar Puppachat, Beauty & Personal Care Analyst…

Thailand Haircare Market Report 2021

£ 2,195 (Excl.Tax)

Description

‘Skinify’ haircare to include scalp care and anti-ageing claims to transform the category beyond the basics.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • Graph 1: launches in haircare products, 2018-21
    • What consumers want and why
    • Graph 2: hair concerns by consumers with dandruff and oily scalp concerns, 2021
    • Graph 3: hair issues of consumers with an oily scalp, 2021
    • Graph 4: top five hair concerns of consumers aged 35+, 2021
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • Graph 5: launches in haircare, 2018-21
    • Graph 6: shampoo and conditioner market value*, 2015-24
    • Graph 7: shampoo launches, by month, 2018-21
    • Graph 8: launches in haircare products, by sub-category, 2018-21
    • Graph 9: launches in haircare products, by beauty-enhancing claims, 2018-21
    • Graph 10: launches in haircare with scalp-related claims, 2018-21
  3. key drivers

    • Graph 11: stress levels*, 2021
  4. GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND

  5. CONSUMER INSIGHTS

    • The overlooked scalp problems
    • Graph 12: top five hair concerns, 2021
    • Graph 13: shampoo usage frequency, 2021
    • Graph 14: hair concerns by consumers with dandruff and oily scalp concerns, 2021
    • Graph 15: haircare product interest by consumers with scalp concerns, 2021
    • Scalp and hair mismatch
    • Graph 16: hair issues of consumers with an oily scalp, 2021
    • Graph 17: haircare purchase consideration factors of consumers with scalp concerns, 2021
    • Graph 18: top five shampoo purchase consideration factors of consumers with scalp concerns, 2021
    • Graph 19: haircare product usage, 2021
    • Ageing hair
    • Graph 20: purchase consideration factors of consumers aged 35+ by product category, 2021
    • Graph 21: haircare product interest, 2021
  6. MARKET APPLICATIONS

    • Highlight scalp care
    • Diversify hair and scalp care
    • Establish anti-ageing offerings in haircare
    • Who’s innovating?
    • Global innovations
  7. boardroom checklist

About the report

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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