2022
0
Thailand Instant Noodles Market Report 2022
2022-06-27T09:02:16+01:00
REPC65EB744_123D_4615_844F_0FA242B8150D
2195
152404
[{"name":"Pasta, Rice and Noodles","url":"https:\/\/store.mintel.com\/industries\/food\/pasta-rice-noodles"}]
Report
en_GB
As Thais look at instant noodles in a more positive light, it is an opportune time to upgrade the category with a focus on value addition and BFY innovation.

Thailand Instant Noodles Market Report 2022

£ 2,195 (Excl.Tax)

Description

As Thais look at instant noodles in a more positive light, it is an opportune time to upgrade the category with a focus on value addition and BFY innovation.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: % of launches of convenient-focused products as a proportion of total food and drink launches, by sub-categories, 2019-22
    • Graph 2: perception of instant noodles, 2020 vs 2022
    • Graph 3: selected features consumers are willing to pay the most for when buying instant noodles, by age, 2022
    • Graph 4: preference ranking of select pack format, 2022
    • Mintel predicts
  2. Key trends

    • From convenience to indulgence
    • Graph 5: % of launches of convenient-focused products in food and drinks, by sub-categories, 2019-22
    • Inflation triggers consumers to redefine value
    • Graph 6: proportion of consumers who would change their everyday spending habits if they had to make savings in their household budget, by market, 2022
    • Health and wellness becomes a priority
    • Graph 7: consumers who are worrying about their own health, by age and gender, 2022
    • Graph 8: top factors consumers consider when shopping for food, by market, 2021*
    • Graph 9: % of instant noodle launches with the top 10 most common nutrition/health-related claims, 2017-18 vs 2021-22
    • Graph 10: top health-related claims in instant noodles, 2017 vs 2022
    • Graph 11: average amount of sodium in instant noodles, 2022
  3. consumer insightS

    • Consumption and perception of instant noodles: 2020 vs 2022
    • Graph 12: attributes consumers associated with instant noodles, 2022
    • Graph 13: instant noodles consumption frequency, 2020 vs 2022
    • Graph 14: instant noodles consumption frequency, by living area, 2020 vs 2022
    • Graph 15: perception of instant noodles, 2020 vs 2022
    • Graph 16: changes in percentage of consumers who consumed instant noodles ‘more than once a week’ in the last six months, by age and gender, 2020 vs 2022
    • Graph 17: changes in perception towards instant noodles, by age and gender, 2020 vs 2022
    • Graph 18: changes in percentage of consumers who consumed instant noodles ‘more than once a week’ in the last six months, by monthly income, 2020 vs 2022
    • Graph 19: changes in the perception of instant noodles, by monthly income, 2020 vs 2022
    • What consumers want
    • Graph 20: packaging preferences for instant noodles, by age and gender, 2022
    • Graph 21: perception of instant noodles, by financial status, 2022
    • Graph 22: reasons for consuming instant noodles, by monthly income, 2022
    • Graph 23: noodle type preferences for instant noodles, 2022
    • Graph 24: flavour preferences for instant noodles, 2022
    • Graph 25: flavour preferences for instant noodles, by age and gender, 2022
    • Graph 26: added ingredient preferences for instant noodles, by age and gender, 2022
    • Better-for-you innovation can elevate product value
    • Graph 27: agreement that instant noodles are ‘high in calories’, by age and gender, 2020 vs 2022
    • Graph 28: selected features consumers are willing to pay the most for when buying instant noodles, 2022
    • Graph 29: selected features consumers are willing to pay the most for when buying instant noodles, by age and gender, 2022
    • Graph 30: % of ‘plus’ nutrition and health-related claims in instant noodle launches, 2017-22
    • Other value-adding opportunities
    • Graph 31: purchase channels of instant noodles, by age and gender, 2022
    • Graph 32: instant noodles consumption frequency among consumers who shopped at different purchase channels, 2022
    • Graph 33: selected features consumers are willing to pay the most for when buying instant noodles, by age and gender, 2022
    • Graph 34: selected features consumers are willing to pay the most for when buying instant noodles, by age and gender, 2022
    • Graph 35: selection of ‘from famous foodservice brands’ as a feature consumers are willing to pay the most for when buying instant noodles, by monthly income, 2022
  4. market applications

    • Opportunity 1: sustain sales with affordable options
    • Opportunity 2: value up with added nutrition for high-income earners
    • Opportunity 3: innovate to support urban lifestyles
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Below is a sample report, understand what you are buying.

Click to show report
Thai Consumer Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch