2022
0
Thailand Yoghurt Market Report 2022
2022-05-03T07:02:10+01:00
REPBCEE66D2_A57D_4960_B12B_4CBD470F4B9A
2195
150934
[{"name":"Yoghurt","url":"https:\/\/store.mintel.com\/industries\/food\/dairy\/yoghurt"}]
Report
en_GB
By innovating with flavours, formats and health benefits, yogurt has potential to be positioned as a delicious, nutritious treat especially for Millennial women. Pimwadee Aguilar, Associate Director Food &…

Thailand Yoghurt Market Report 2022

£ 2,195 (Excl.Tax)

Description

By innovating with flavours, formats and health benefits, yogurt has potential to be positioned as a delicious, nutritious treat especially for Millennial women.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • What consumers want and why
    • Graph 1: consumption of yogurt and yogurt drinks, 2022
    • Graph 2: drivers to consuming yogurt/yogurt drinks, by age and gender, 2022
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • The health acceleration
    • Graph 3: consumers who are worrying about their own health, by age and gender, 2022
    • Graph 4: % of yogurt/yogurt drink launches in global and Thai food and drink markets, by subcategory, 2017-22
    • Graph 5: penetration of selected claims in newly launched yogurt products, 2017-18 vs 2021-22
    • Graph 6: added benefits consumers are interested in getting from functional food/drinks, 2019 vs 2020
    • Graph 7: % of yogurt and yogurt drinks (including plant-based yogurt) with functional claims, 2017-22
    • Power from the plants
    • Graph 8: consumption of plant-based alternatives (eg soymilk, vegan yogurt), by market, 2022
    • Enjoyment everywhere
  3. consumer insights

    • The consumption of yogurt and yogurt drinks
    • Graph 9: consumption of yogurt and yogurt drinks, 2022
    • Graph 10: repertoire of yogurt and yogurt drinks, by gender, 2022
    • Graph 11: consumption frequency of yogurt/yogurt drink, 2022
    • Graph 12: consumption frequency of yogurt/yogurt drink, by age and gender, 2022
    • Graph 13: consumption of flavoured and plain dairy yogurt, by age and gender, 2022
    • Graph 14: consumption of plant-based yogurt, by age, 2022
    • Graph 15: interest in yogurt/yogurt drink made with a blend of plant-based and dairy-based milk, by age and region, 2022
    • Consumption occasions
    • Graph 16: consumption occasions of yogurt, by age and gender, 2022
    • Graph 17: consumption occasions of yogurt drinks, by age and gender, 2022
    • Graph 18: yogurt/yogurt drink usage occasions, by product type, 2022
    • Graph 19: interest in yogurt/yogurt drinks specifically made as a pre/post-workout snack, by age and gender, 2022
    • Graph 20: agreement with the statement ” Yogurt/yogurt drinks with added chewable ingredients (eg fruit pulps, jellies) are very appealing to me”, by age, 2022
    • Power of probiotics
    • Graph 21: % of yogurts and yogurt drinks (including plant-based yogurts) with gut-related claims, 2017-22
    • Graph 22: frequency of eating/drinking yogurt among consumers with different level of awareness and understanding about probiotics, 2022
    • Graph 23: awareness and understanding about probiotics, by age and gender, 2022
    • Consumption driver
    • Graph 24: key drivers to consuming yogurt/yogurt drinks, 2022
    • Graph 25: drivers to consuming yogurt/yogurt drinks, by age and gender, 2022
    • Graph 26: interest in yogurt/yogurt drinks with added vitamin/minerals, by age, 2022
    • Graph 27: consumers driven to consume yogurt/yogurt drink to increase protein intake, by age and gender, 2022
    • Graph 28: interest in yogurt/yogurt drinks containing high protein, by age and gender, 2022
  4. market applications

    • Opportunity 1: offer functional benefits aligned with demographic
    • Opportunity 2: expand to occasions out of core meals
    • Opportunity 3: introduce plant-based yogurt as an alternative
  5. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Data

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