Thailand Acne Care Market Report 2024
£ 2,195 (Excl.Tax)
Report Summary
Acne is a significant concern among Thai consumers, with Gen Z and Millennials identifying it as their top facial skin issue. Gen X also shares this concern, highlighting a substantial opportunity for brands to address acne across generations. However, each generation has distinct needs and approaches, making it crucial for brands to tailor their offerings to meet these specific demands and fully capitalise on the market potential.
Consumers are increasingly focused on improving skin health, particularly those with acne. This trend opens doors for brands to expand their acne lines to include holistic treatments, especially in post-acne care. Addressing post-acne issues, alongside developing skincare formulas that strengthen skin health and are safe for acne-prone skin, can meet this growing demand.
In addition to facial acne, there are significant opportunities in body acne care. Despite heightened demand, innovation in this area remains low, presenting a prime area for product development.
This report looks at the following areas:
- The trends influencing the acne care market in Thailand
- The top facial and body skin concerns among Thai consumers
- Beauty product usage among consumers who are concerned about acne
- Consumers’ perceptions regarding the causes of acne
- Attitudes and behaviours towards acne care
Advance the acne care market with generation-specific solutions and integrate acne care into daily routines. Address the innovation gap in body acne treatments.
Chayapat Ratchatawipasanan, Principal Analyst
Table of Contents
-
EXECUTIVE SUMMARY
- Mintel's perspective
- Key issues covered in this Report
- Overview
- The outlook for acne care in Thailand
- The acne care market shows strong growth with opportunities in holistic acne treatments and body acne care
- Graph 1: percentage of NPD carrying anti-acne claims in the facial cleanser and care categories, 2019-24
- Tailor acne solutions for distinct generational needs
- Graph 2: consumers concerned about acne-related issues* on facial skin, by generation, 2024
- Seize opportunities in acne line expansions
- Graph 3: factors considered to cause acne, by acne care behaviour, 2024
- Offer and prolong the use of body acne treatments
- Graph 4: agreement towards statements about acne care among consumers with acne concerns, by body acne issues, 2024
-
KEY TRENDS AND MARKET FACTORS
- What you need to know
- A shift to autonomous acne management
- Growth in acne-targeting launches offers consumers a broader spectrum of self-treatment options
- Graph 5: percentage of NPD carrying anti-acne claims in the facial cleanser and care categories, 2019-24
- The rise of dermacosmetics targeting acne likely increases the appeal of self-treatment
- Graph 6: penetration of dermatologically tested claims in anti-acne facial cleansers and care, 2019-24
- Derma brands offer trustworthy and effective acne treatment options
- Science-based insights from influencers guide consumers through product selection
- More effort is needed to showcase the product performance of acne care
- Increasing focus on treating acne beyond surface problems
- A quest for healthy skin among acne-prone consumers sets the stage for long-term solutions
- Graph 7: consumers who strongly agree with "Healthy skin is the most desirable condition I would like to achieve", 2023
- Acne care products promoting skin health continue to grow
- Graph 8: acne care product launches* claimed to support the skin barrier or carrying pre-/probiotics claims, 2019-24
- Brands are innovating with formulas that promote skin barrier and microbiome health to fight acne
- An interest in improving skin health creates opportunities for post-acne care regimens
- Address acne at its root by targeting internal and lifestyle factors
- Rising temperatures drive the need for body acne solutions
- Ongoing extreme heat puts additional strain on acne-prone skin
- Search trends suggest seasonal demand for back acne treatment
- Thailand ranks third in launch activity targeting body acne, but innovation remains limited
- Graph 9: percentage of product launches carrying anti-acne claims in bodycare and SBS products*, by market, 2019-24
- The current body acne care landscape suggests room for further innovation
- Graph 10: the top beauty-enhancing claims in the bodycare and SBS* categories, 2019-24
- Existing products targeting acne-prone body skin
-
WHAT CONSUMERS WANT AND WHY
- What you need to know
- Tailor acne solutions for distinct generational needs
- The high acne concern across generations highlights ample opportunities for acne care
- High acne concern across generations highlights ample opportunities for acne care
- Graph 11: consumers concerned about acne-related issues* on facial skin, by generation, 2024
- Facing multiple acne concerns, Gen Z feel pressured to find an effective solution
- Graph 12: facial skin issues most concerned about, by generation, 2024
- Gen Z's high reliance on self-managing acne points to opportunities for full-routine acne solutions
- Graph 13: facial care products used in the past 12 months among consumers with facial acne concerns, by generation, 2024
- Develop SOS solutions to help Gen Z effectively tackle acne
- Expand into makeup with acne-concealing and treatment benefits
- Offer products that heal acne long term and prevent future breakouts
- Millennials prioritise solutions with proven results
- Graph 14: agreement towards statements about acne care and beauty products among consumers with facial acne concerns, by generation, 2024
- Develop high-performance acne treatments for Millennials
- Acne concerns among Gen X are driven by external factors
- Graph 15: factors considered to cause acne among consumers with facial acne concerns, by generation, 2024
- Gen X's concerns about pollution and skincare make a cleansing-focused approach highly relevant
- Graph 16: consumers with facial acne concerns who agree that having acne reflects poor hygiene, by generation, 2024
- Introduce a pre-wash step to Gen Xers' cleansing routines to effectively remove impurities
- Seize opportunities in acne line expansion
- Consumers adopting a strict acne care routine create opportunities for line expansion
- The demographic profile of Dedicated Acne Care Enthusiasts
- Dedicated Acne Care Enthusiasts are highly engaged users of beauty products
- Graph 17: facial beauty products used in the past 12 months, by acne care behaviour, 2024
- Worries about product factors causing acne leads Dedicated Acne Care Enthusiasts to follow a strict regimen
- Graph 18: factors considered to cause acne, by acne care behaviour, 2024
- Promote acne-safe formulas to win over consumers who follow strict acne care regimens
- Dedicated Acne Care Enthusiasts' concerns about enlarged pores and acne scars present key opportunities for brands
- Graph 19: top facial skin issues most concerned about, by acne care behaviour, 2024
- Incorporate post-acne care into daily skincare regimens
- Develop formulas to address enlarged pores
- Introduce 'skin cycling' as part of skincare routines to treat and prevent acne
- Dedicated Acne Care Enthusiasts' interest in beauty supplements presents opportunities for category expansion
- Graph 20: activities done in the past three months to improve holistic beauty, by acne care behaviour, 2024
- Expand to acne care supplements for effective and holistic post-acne treatment
- Offer and prolong the use of body acne treatments
- A high incidence of body acne but limited innovation suggests product launch opportunities
- Consumers who have body acne perceive weather conditions as the cause
- Graph 21: the top body skin issues most concerned about, by body acne issues, 2024
- Graph 22: the top three factors considered to cause acne, by body acne issues, 2024
- Provide immediate relief for body acne by targeting sweat and bacteria build-up
- High concerns about post-acne can drive continuous use of body acne treatments
- Graph 23: agreement towards statements about acne care among consumers with acne concerns, by body acne issues, 2024
- Consumers with body acne look for products with high efficacy
- Graph 24: agreement towards statements about acne care among consumers with acne concerns, by body acne issues, 2024
- Address multifaceted body acne problems with high-efficacy formulas
- Encourage uptake and continuous usage by showcasing the product's credentials
- Adopt multiple approaches to highlight the proven effectiveness of formulas
- Consumers' skin health priorities indicate an interest in long-term solutions
- Graph 25: agreement towards statements about beauty and personal care, by body acne issues, 2024
- Innovate in microbiome treatment to promote breakout-resistant healthy skin
- Include product format in the equation to promote continued usage
-
APPENDIX
- Generations
- Other definitions
- Consumer research methodology
- Social data research methodology
- Repertoire analysis
Why Mintel?
Gain access to high quality market research with every purchase of Mintel’s consumer reports. Here's what else you can expect when buying from us:
Mintel’s Clients Portal
After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal which provides instant access to supplementary insights from Mintel’s industry experts.
Multiple Report Formats
Mintel’s reports are available in PDF and PPT formats, and arrive in your inbox alongside an excel datasheet, so you can share Mintel’s market intelligence with ease.
Interactive Databook
Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
Custom Presentations
Using Mintel’s custom presentation tool, you can easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Thai Version Available
Mintel’s Thailand consumer reports are also available in Thai, and can be accessed through our clients portal post-purchase.*
*Please note that translation times may vary, so Thai language versions may not be accessible immediately. Please contact us for more information.
Browse our sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
Trusted by companies. Big and small.
