Acne is a significant concern among Thai consumers, with Gen Z and Millennials identifying it as their top facial skin issue. Gen X also shares this concern, highlighting a substantial opportunity for brands to address acne across generations. However, each generation has distinct needs and approaches, making it crucial for brands to tailor their offerings to meet these specific demands and fully capitalise on the market potential.
Consumers are increasingly focused on improving skin health, particularly those with acne. This trend opens doors for brands to expand their acne lines to include holistic treatments, especially in post-acne care. Addressing post-acne issues, alongside developing skincare formulas that strengthen skin health and are safe for acne-prone skin, can meet this growing demand.
In addition to facial acne, there are significant opportunities in body acne care. Despite heightened demand, innovation in this area remains low, presenting a prime area for product development.
Advance the acne care market with generation-specific solutions and integrate acne care into daily routines. Address the innovation gap in body acne treatments.
Chayapat Ratchatawipasanan, Principal Analyst
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