2023
0
Thailand Aircare Market Report 2023
2023-09-01T15:01:38+01:00
REP5521F310_AC03_4E65_AC01_4C6FB6F9A5DC
2195
166271
[{"name":"Aircare","url":"https:\/\/store.mintel.com\/industries\/household-home\/aircare"}]
Report
en_GB
Highlight air hygiene and safety claims in aircare products to serve consumers' need for safe and better air in the next normal. Sirinar Puppachat, Beauty & Personal Care Analyst…

Thailand Aircare Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Air quality ranks among Thai consumers’ foremost environmental concerns, and this issue’s severity is projected to persist as the nation emerges fully from the pandemic. Consequently, addressing air quality issues will be important, presenting an enticing opportunity for aircare brands to provide products that combat pollution and protect against airborne particles, thus ensuring improved air quality for consumers. Furthermore, the prevalence of air purifiers as a household essential offers a platform for aircare brands to develop products that can be used with these devices for heightened efficacy. The pandemic has heightened consumer awareness regarding airborne diseases, resulting in a growing demand for such products. Even as the threat of COVID-19 diminishes, awareness remains, translating to seasonal influenza and other illnesses. Consumers now comprehend how aircare products can safeguard them against these health risks.

Aircare brands can introduce items that are designed to shield consumers from viruses and bacteria. The realm of automotive aircare shows great potential, thanks to its significant utilisation and consumers’ strong sense of loyalty. Additionally, disinfecting and air purification options tailored for in-vehicle use resonate with consumers’ increasing need to address air purity and quality.

The outlook for aircare devices is positive, propelled by consumers’ desire for ongoing defence against airborne viruses, bacteria and pollutants. As air purifiers become indispensable household essentials, the aircare industry can leverage this trend by offering a variety of aircare products that are compatible with these devices.

Key Issues Covered in this Report

  • Key trends impacting the aircare category in Thailand
  • Understanding how Thai consumers use aircare and how usage has changed compared to the past six months
  • Thai consumers’ perceptions of and associations with key aircare products
  • Opportunities and applications of aircare products to tackle air quality and hygiene issues that have intensified post-COVID-19

Highlight air hygiene and safety claims in aircare products to serve consumers’ need for safe and better air in the next normal.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: car aircare launches, 2018-23
    • Graph 2: aircare launches with aerosol packaging type, 2018-23
    • Graph 3: top five attributes of interest in car aircare product innovation, 2023
    • Graph 4: barriers to purchasing aircare products, 2023
  2. key trends

    • Graph 5: aircare launches, 2018-23
    • Car aircare is a rising category
    • Graph 6: car aircare launches, 2018-23
    • Graph 7: aircare products that have a premium claim, 2018-23
    • Air purifiers pave the way for aircare gadgets
    • Graph 8: air purifier ownership, 2021
    • Graph 9: aircare launches, by sub-category, 2023
    • Graph 10: claims in aircare launches, 2023
    • The focus on functional and convenient products resumes
    • Graph 11: aircare launches with aerosol packaging type, 2018-23
    • Graph 12: aircare launches, by fragrance component, 2018-23
  3. WHAT CONSUMERS WANT AND WHY

    • Revive the category with premiumised car aircare disinfectants and purifiers
    • Graph 13: aircare product usage, 2023
    • Graph 14: car aircare usage, 2023
    • Graph 15: care aircare usage, by age group, 2023
    • Graph 16: aircare product innovation interests, 2023
    • Graph 17: aircare product innovation interests, 2023
    • Collaborate with air gadget brands to support the growing demand for maintaining clean air with safety reassurance
    • Graph 18: consumers who currently use aircare and would continue to use it in the future, 2023
    • Graph 19: aircare products that consumers want to use in the future, 2023
    • Graph 20: barriers to aircare product usage, 2023
    • Graph 21: barrier to aircare product usage, 2023
    • Ensure safety and family enjoyment in spray aircare
    • Graph 22: aircare consumers currently use and would continue to use in the future, 2023
    • Graph 23: aircare product usage frequency change, 2023
    • Graph 24: top three attributes of interest for aircare products, 2023
    • Graph 25: top three attributes of interest in aircare products, 2023
    • Graph 26: top five reasons consumers use air fresheners, 2023
  4. APPENDIX

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Thai Consumer Sample Report Cover

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