Thailand Aircare Market Report 2023

Air quality ranks among Thai consumers’ foremost environmental concerns, and this issue’s severity is projected to persist as the nation emerges fully from the pandemic. Consequently, addressing air quality issues will be important, presenting an enticing opportunity for aircare brands to provide products that combat pollution and protect against airborne particles, thus ensuring improved air quality for consumers. Furthermore, the prevalence of air purifiers as a household essential offers a platform for aircare brands to develop products that can be used with these devices for heightened efficacy. The pandemic has heightened consumer awareness regarding airborne diseases, resulting in a growing demand for such products. Even as the threat of COVID-19 diminishes, awareness remains, translating to seasonal influenza and other illnesses. Consumers now comprehend how aircare products can safeguard them against these health risks.

Aircare brands can introduce items that are designed to shield consumers from viruses and bacteria. The realm of automotive aircare shows great potential, thanks to its significant utilisation and consumers’ strong sense of loyalty. Additionally, disinfecting and air purification options tailored for in-vehicle use resonate with consumers’ increasing need to address air purity and quality.

The outlook for aircare devices is positive, propelled by consumers’ desire for ongoing defence against airborne viruses, bacteria and pollutants. As air purifiers become indispensable household essentials, the aircare industry can leverage this trend by offering a variety of aircare products that are compatible with these devices.

Key Issues Covered in this Report

• Key trends impacting the aircare category in Thailand
• Understanding how Thai consumers use aircare and how usage has changed compared to the past six months
• Thai consumers’ perceptions of and associations with key aircare products
• Opportunities and applications of aircare products to tackle air quality and hygiene issues that have intensified post-COVID-19

Highlight air hygiene and safety claims in aircare products to serve consumers’ need for safe and better air in the next normal.

Sirinar Puppachat, Beauty & Personal Care Analyst