Since consumers rely on professionals for anti-ageing skin and hair solutions, brands can design products that prepare one for and support aesthetic procedures.
Sirinar Puppachat, Beauty & Personal Care Analyst
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: launches in anti-ageing products in select beauty and personal care categories in the top five markets, 2018-23
- Graph 2: skin issues, 2023
- Graph 3: anti-ageing practices that consumers currently do, 2023
- Graph 4: hair colourant usage, 2023
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key trends
- Graph 5: top 10 global markets of skincare launches with anti-ageing claims, 2023
- Aesthetic treatments gain popularity as global skincare brands offer pre- and post-procedure care
- Professional hair growth treatments are becoming popular, revealing opportunity for pre-/post-procedure haircare
- Graph 6: top 10 market launches of anti-hairloss products, 2023
- Graph 7: launches in anti-hairloss haircare, 2023
- Anti-ageing is a white space in haircare
- Graph 8: launches in anti-ageing products in the top five APAC markets, 2018-23
- Graph 9: launches in anti-ageing products in select beauty and personal care categories in the top five markets, 2018-23
- Graph 10: launches in hair colourant, treatment and shampoo with claims containing 'grey' or 'gray', 2018-23
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what consumers want and why
- Stay relevant by offering pre- and post-procedure care for concerned ageing consumers seeking expert solutions
- Graph 11: what consumers consider to be facial signs of ageing, 2020
- Graph 12: current facial ageing skin concerns, 2023
- Graph 13: age groups, by cohort, 2023
- Graph 14: attitudes towards 'Using only skincare products is insufficient to prevent skin ageing', 2023
- Graph 15: skin issues, 2023
- Graph 16: desired suncare benefits, 2023
- Provide products that support anti-hairloss treatments
- Graph 17: ageing hair and scalp concerns, 2023
- Graph 18: anti-ageing practices consumers are currently doing, 2023
- Desire for convenience and added benefits in grey hair remedies
- Graph 19: top three ageing hair concerns, 2023
- Graph 20: hair colourant usage behaviour, 2023
- Graph 21: financial situation, 2023
- Graph 22: hair and scalp ageing concerns, 2023
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