2020
0
Thailand Attitudes towards Functional Food and Drink Market Report 2020
2020-09-03T10:57:22+01:00
REPF75473E4_A88A_49E6_B703_598959F69646
2195
124334
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Report
en_GB
Strong reason-to-believe, brand trust and taste are still the key factors to drive functional food and drinks. Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer…

Thailand Attitudes towards Functional Food and Drink Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Attitudes to Functional Food & Drink – Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Urbanisation has resulted in consumers with screen-based lifestyles, which often increases their chances of physical and mental burnout and premature ageing. To delay the impact (eg cognitive decline, eye degeneration, chronic stress), consumers are seeking convenient ways to make up for their imbalanced lifestyle. This creates opportunities for the functional food and drink business.

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Expert analysis from a specialist in the field

Written by Pimwadee Aguilar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Strong reason-to-believe, brand trust and taste are still the key factors to drive functional food and drinks. Pimwadee Aguilar
Associate Director Food & Drink

Table of Contents

  1. executive summary

    • Key trends

      • Global trends and how they are playing out in Thailand
      • Key trends impacting functional food and drink in Thailand
    • consumer insights

      • The functional food and drink consumer
      • Graph 1: lifestyle factors, by age, July 2019
      • Graph 2: functional ingredient usage, by age, July 2019
      • Graph 3: functional ingredient usage, by parental status, July 2019
      • Graph 4: functional ingredient awareness and usage, July 2019
      • Consumption drivers
      • Graph 5: consumption of functional food and drink products, by employment, July 2019
      • Graph 6: consumption of functional food and drink products, July 2019
      • Graph 7: consumption of functional food and drink products, by age, July 2019
      • Benefits consumers want from functional food and drinks
      • Graph 8: interest in benefits in functional food and drink, July 2019
      • Graph 9: percentage of food and drink launches with functional claims, by subcategory, January 2019-December 2019
      • Graph 10: percentage of food and drink launches with various functional claims, January 2019 – December 2019
      • Graph 11: percentage of food and drink launches with claims related to brain, energy or eye health, Jan 2017-Dec 2019
      • Graph 12: top ten food and drink launches with claims related to brain health, subcategory, Jan 2019-Dec 2019
      • Graph 13: top ten food and drink launches with claims related to eye health, by subcategory, Jan 2019-Dec 2019
      • Graph 14: top food and drink launches with claims related to energy, by subcategory, Jan 2019-Dec 2019
      • Graph 15: interest in benefits in functional food and drink, by age and gender, July 2019
      • Graph 16: interest in added benefits in functional food and drink, by age, July 2019
      • Challenges for functional food and drink
      • Graph 17: behaviour and perception towards functional food and drinks, July 2019
    • market application

      • Opportunity 1: Eliminate knowledge gap
      • Opportunity 2: Extend functional claims to new categories
      • Opportunity 3: Attract specific demographics with tailored functional solutions
      • Who's innovating
      • Global innovations
    • Appendix

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

      Consumer

      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

      Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

      Data

      Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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      Thai Consumer Sample Report Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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