2020
0
Thailand Attitudes towards Private Label Market Report 2020
2020-09-03T11:51:04+01:00
REP9F45A809_D5B6_4CB9_978A_43D394C2C07A
2195
124450
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"},{"name":"Private Label","url":"https:\/\/store.mintel.com\/industries\/retail\/private-label"}]
Report
en_GB
There is a positive outlook for private labels as Thais are more open to buying them for reasons other than just low prices. See what the opportunities could be for…

Thailand Attitudes towards Private Label Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Attitudes to Private Label – Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Consumption goods are becoming commoditised by private labels and consumers are asking themselves “”why pay more?”” for name brands that are of equal quality and satisfaction. More consumers are learning that private labels are not bad options, posing threats to name brands as they are losing customers.

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Expert analysis from a specialist in the field

Written by Pongsanguan Jiradechakul, a leading analyst in the Consumer Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

There is a positive outlook for private labels as Thais are more open to buying them for reasons other than just low prices. See what the opportunities could be for retailers and how brands should react to the situation. Pongsanguan Jiradechakul
Consumer Lifestyles Senior Analyst

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: Types of brands purchased in the last three months, by product category, November 2019
    • Graph 2: Purchased direct-selling product categories, November 2019
    • Mintel predicts
    • Graph 3: Statement best applies, November 2019
    • What consumers want and why
    • Graph 4: Key reasons for choosing private label products over their branded equivalents, November 2019
    • Graph 5: Elements that encourage to buy private label products, November 2019
    • Graph 6: Elements that encourage to buy private label products, November 2019
    • Opportunities
  2. key trends

    • Retailer's strategies: Competing in quality and expanding consumer base
    • Consumer's changes: Shifting lifestyles and ways of thinking
  3. consumer insights

    • What is private label products?
    • Who buys private label products?
    • Graph 7: Statement that best applies to you, November 2019
    • Graph 8: Statement that best applies to you, November 2019
    • Graph 9: Statement that best applies to you, November 2019
    • Graph 10: Agreed statement, by household income, November 2019
    • Graph 11: Purchased private label product categories, by age group, November 2019
    • Graph 12: Purchased private label product categories, by gender, November 2019
    • What private label products do they buy?
    • Graph 13: Purchased private label product categories, November 2019
    • Graph 14: Purchased product categories, November 2019
    • Graph 15: Purchased chilled/frozen ready meal category, November 2019
    • Graph 16: Purchased preserved food category, November 2019
    • Graph 17: Purchased beverage category, November 2019
    • Graph 18: Purchased brand types by consumers who find private label products equally appealing to branded products, November 2019
    • Graph 19: Purchased brand types by consumers who find private label products less appealing than branded products, November 2019
    • Graph 20: Purchased brand types by consumers who have no opinion towards private label and branded products, November 2019
    • Where do they buy private label products?
    • Graph 21: Retailers for private label products in the past six months, November 2019
    • Graph 22: Purchasing channels, November 2019
    • Why do they buy private label products?
    • Graph 23: Key reasons for choosing private label products over their branded equivalents, November 2019
    • Graph 24: Reasons to buy private label products, November 2019
    • Graph 25: Reasons to buy private label products, November 2019
    • Graph 26: Reasons to buy private label products, November 2019
    • Graph 27: Reasons to buy private label products, November 2019
    • What could encourage buying more private label products?
    • Graph 28: Elements encouraging to purchase private label products, November 2019
    • Graph 29: Elements that encourage to buy private labels, November 2019
    • Graph 30: Sentence that best applies, November 2019
    • Graph 31: Statement that best applies, November 2019
    • Graph 32: Sentence that best applies, November 2019
    • Consumer insights in summary
  4. market applications

    • Improve the low-involvement products
    • Heighten the value
    • Brands to be more forward-thinking
    • Global innovations
  5. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    Below is a sample report, understand what you are buying.

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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