2023
0
Thailand Attitudes towards Healthy Eating Market Report 2023
2023-03-10T08:01:56+00:00
REP582E1921_01E2_4F51_A65F_ECF1D5E883BC
2195
161366
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Report
en_GB
Help consumers increase fruit/veg in their dishes and motivate them to keep a good balance between health and pleasure using affordable, effortless nutritious solutions. Pimwadee Aguilar, Associate Director Food…

Thailand Attitudes towards Healthy Eating Market Report 2023

£ 2,195 (Excl.Tax)

Description

This report looks at the following key areas:

  • Perceived principles of a healthy diet.
  • Healthy eating intentions.
  • Motivations to engage in healthy eating.
  • Thais’ willingness to change dietary practices.
  • Associations of flavour groups to attributes such as healthy and tasty.
  • Product and communication innovations to support Thais’ healthy eating ambitions.

Help consumers increase fruit/veg in their dishes and motivate them to keep a good balance between health and pleasure using affordable, effortless nutritious solutions.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Key issues covered in this Report
  2. key trends and market factors

    • The ‘chronically-ill’ consumers
    • Graph 1: life expectancy at birth, 2000-20
    • Graph 2: health satisfaction, by age and gender, 2022
    • Graph 3: agreement to the statement ‘governments should do more to encourage healthy eating in children and teens’*, 2022
    • The health-directed market
    • Graph 4: shift in health benefits consumers are interested in, 2020 vs 2022
    • Graph 5: value indicators in food and drink, 2022
    • Graph 6: launches of food and drinks, by claim category, 2020-22
    • Graph 7: change in dietary preference, 2021-22
    • The price of healthy eating
    • Graph 8: consumers who plan on cooking more at home in the next one year, by generation and area, 2022
  3. What consumers want and why

    • Principles of a healthy diet
    • Graph 9: selected top five most important eating habits to achieve good health, 2022
    • Graph 10: consumers who choose ‘eating fruit and vegetables’ as one of the top five most important eating habits to achieve good health, by age, 2022
    • Graph 11: selected most important eating habits to achieve good health, 2022
    • Graph 12: actions consumers have been doing regularly in the past six months in order to stay healthy, by age and financial status, 2022
    • Graph 13: consumers ranking ‘cut/limiting strong flavoured food and/or drinks’ in the top five most important eating habit to achieve good health, by region, 2022
    • Graph 14: changes consumers are willing to make in the next six months to achieve good health, by age and region, 2022
    • Graph 15: agreement to statements relating to healthy diet, 2022
    • Graph 16: changes consumers are willing to make in the next six months to achieve good health, by age, 2022
    • Graph 17: changes consumers are willing to make in the next six months to achieve good health, by age, 2022
    • Healthy eating intentions
    • Graph 18: consumers who try to eat healthily, by age and gender, 2022
    • Graph 19: agreement to the statement ‘It is too troublesome to follow a healthy diet’, by age and gender, 2022
    • Graph 20: changes consumers are willing to make in the next six months to achieve good health, 2022
    • Graph 21: consumers who try to eat healthily, by financial status, 2022
    • Willingness to make dietary changes
    • Graph 22: changes consumers are willing to make in the next six months to achieve good health, 2022
    • Graph 23: changes consumers with different levels of healthy eating intention are willing to make in the next six months to achieve good health, 2022
    • Graph 24: changes consumers are willing to make in the next six months to achieve good health, by age, 2022
    • Graph 25: consumers who are willing to ‘have less social life due to certain diet restrictions’ in the next six months to achieve good health, by working situation, 2022
    • Motivations for engaging in healthy eating
    • Graph 26: motivations for dietary change, by age and gender, 2022
    • Graph 27: motivations for dietary changes, by age and gender, 2022
  4. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Below is a sample report, understand what you are buying.

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Thai Consumer Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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