The COVID-19 pandemic has highlighted the significance of healthy eating habits. In Thailand, there is a growing trend towards investing in nutritious food, beverages, vitamins and supplements.
The COVID-19 pandemic has highlighted the significance of healthy eating habits. In Thailand, there is a growing trend towards investing in nutritious food, beverages, vitamins and supplements. Consumers appreciate the positive impacts these choices have on their overall wellbeing.
Despite this heightened health awareness, financial constraints hinder the good intentions of many. Many individuals struggle to uphold a nutritious diet on a budget, leading to a rise in the consumption of convenient, affordable comfort foods.
This Report delves into the diverse levels of health-consciousness across different demographic groups in Thailand. It examines how Thais navigate economic challenges while prioritising their health. While there is an increasing desire to obtain health benefits from food & drink, the fundamental question remains: do consumers perceive these products as genuinely influencing their wellbeing?
Promote accessible, nutritious eating by offering satiating and healthy choices; strategise product upgrades aligned with sought-after health benefits.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
Report definition:
This Report looks at consumers’ attitudes towards and behaviours related to healthy eating and drinking. The Report covers all food & drink categories.
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