Highlight versatility in packaging to meet consumers' need for added value, especially during a recession when they look for multiple benefits in things they buy.Pongsanguan Jiradechakul, Associate Director of…
Highlight versatility in packaging to meet consumers' need for added value, especially during a recession when they look for multiple benefits in things they buy.
Pongsanguan Jiradechakul, Associate Director of Consumers Lifestyles Reports – South APAC
Collapse All
EXECUTIVE SUMMARY
Key issues covered in this Report
key trends and market factors
Sustainability trends dominate packaging designs
Prudent spending creates trading-up opportunities
Graph 1: likeliness of consumers making select changes if forced to make cuts in household budget, 2022*
Unboxing experiences maintain ecommerce momentum
what consumers want and why
Purchasing decisions led by sustainability trends, the economy and out-of-home lifestyles
Graph 2: consumers who bought more environmentally friendly products compared to six months ago, by age group, 2022
Graph 3: consumers who bought more value products in the present compared to the past six months, by age group, 2022
Graph 4: consumers who agree that large product pack sizes are more value for money than small pack sizes, by age group, 2022
Graph 5: consumers who bought more products with appealing designs in the present compared to the past six months, by age group 2022
On-pack messages about product health benefits and efficacy are the key draws to purchasing
Graph 6: consumers who would purchase products with health benefits on packaging, by age group, 2022
Graph 7: consumers who would purchase products with product efficacy on packaging, by age group, 2022
Graph 8: consumers who would purchase products with special deals/promotion on packaging, by age group, 2022
Graph 9: consumers who would purchase products with messages about sustainability and social causes on packaging, by age group, 2022
Graph 10: consumers who would purchase products with clear information and typography on packaging, by age group, 2022
What's next: highlighting versatility in packaging
Graph 11: consumers who expect to see budgeted product packaging, by product category, 2022
Graph 12: consumers who are appealed to environmentally friendly product packaging, by age group, 2022
Graph 13: consumers who expect to see hygienic product packaging, by product category, 2022
Graph 14: consumers who expect to see stylish product packaging, by product category, 2022
APPENDIX
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Browse our sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195(Excl.Tax)
Instant access when you pay by credit card
Exclusive prices on report bundles available until March 31st. Contact us to discuss options
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Cater to pet parents who seek high-efficacy cleaning products that are safe for pets, while natural ingredients and sensorial appeal will prompt engagement.Chayapat Ratchatawipasanan, Senior Beauty and...
Thais are looking to minimise food packaging waste. Opportunity lies in empowering responsible behaviour while delivering freshness and quality and optimising on-pack messaging.Rashmika Khanijou, Research Analyst
...
Beyond convenience and enjoyment, elevate affordability and sustainability in tech adoption, and promote healthy and safe tech-driven lifestyles.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
...
Thais value eco and social efforts, but during a financial crisis, brands need to drive ethical choices that promote cost-cutting while showcasing genuine ethical commitment.Wilasinee Siriboonpipattana (Kaimook),...
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, Wunderman Thompson
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.