2022
0
Thailand Attitudes towards Packaging Market Report 2022
2023-01-11T10:38:13+00:00
REPA87C34C4_DE72_4B8F_A082_FD3EE33D31CB
2195
159255
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumer-insights\/consumer-attitudes"},{"name":"Packaging","url":"https:\/\/store.mintel.com\/industries\/retail\/packaging"}]
Report
en_GB
Highlight versatility in packaging to meet consumers' need for added value, especially during a recession when they look for multiple benefits in things they buy.Pongsanguan Jiradechakul, Associate Director of…
    2. /
  2. All Industries
    3. /
  3. Consumer Insights
    4. /
  4. Consumer Attitudes
    5. /
  5. Thailand Attitudes towards Packaging Market Report 2022

Thailand Attitudes towards Packaging Market Report 2022

ReportsConsumer AttitudesPackagingThailand
Reports - What's Included
  • Interactive Databook
  • Multiple Report Formats
  • Access to Clients Portal
  • Custom Presentation Tool

Highlight versatility in packaging to meet consumers' need for added value, especially during a recession when they look for multiple benefits in things they buy.

Pongsanguan Jiradechakul, Associate Director of Consumers Lifestyles Reports – South APAC

Collapse All

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report

  2. key trends and market factors

    • Sustainability trends dominate packaging designs
    • Prudent spending creates trading-up opportunities
    • Graph 1: likeliness of consumers making select changes if forced to make cuts in household budget, 2022*
    • Unboxing experiences maintain ecommerce momentum

  3. what consumers want and why

    • Purchasing decisions led by sustainability trends, the economy and out-of-home lifestyles
    • Graph 2: consumers who bought more environmentally friendly products compared to six months ago, by age group, 2022
    • Graph 3: consumers who bought more value products in the present compared to the past six months, by age group, 2022
    • Graph 4: consumers who agree that large product pack sizes are more value for money than small pack sizes, by age group, 2022
    • Graph 5: consumers who bought more products with appealing designs in the present compared to the past six months, by age group 2022
    • On-pack messages about product health benefits and efficacy are the key draws to purchasing
    • Graph 6: consumers who would purchase products with health benefits on packaging, by age group, 2022
    • Graph 7: consumers who would purchase products with product efficacy on packaging, by age group, 2022
    • Graph 8: consumers who would purchase products with special deals/promotion on packaging, by age group, 2022
    • Graph 9: consumers who would purchase products with messages about sustainability and social causes on packaging, by age group, 2022
    • Graph 10: consumers who would purchase products with clear information and typography on packaging, by age group, 2022
    • What's next: highlighting versatility in packaging
    • Graph 11: consumers who expect to see budgeted product packaging, by product category, 2022
    • Graph 12: consumers who are appealed to environmentally friendly product packaging, by age group, 2022
    • Graph 13: consumers who expect to see hygienic product packaging, by product category, 2022
    • Graph 14: consumers who expect to see stylish product packaging, by product category, 2022

  4. APPENDIX

    Why Choose Mintel?

    Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

    Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

    • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
    • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
    • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
    • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

    Browse our sample PDF report below:

    Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
    £ 2,195 (Excl.Tax)
    • Instant access when you pay by credit card
    • Add multiple reports to your cart to receive a discount
    Add to cart
    Report Brochure Methodology Talk to a Reports Specialist

    Is this report right for you?

    From consumer reports to customised growth strategies. We have an option to suit your business requirements.

    Find out more

    Popular Related Reports

    Global Outlook on Sustainability: A Consumer Study 2024-25

    £ 5,000 – £ 21,600

    Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

    Find out more

    Thailand Food Packaging Trends Report 2023

    £ 2,195

    Thais are looking to minimise food packaging waste. Opportunity lies in empowering responsible behaviour while delivering freshness and quality and optimising on-pack messaging.Rashmika Khanijou, Research Analyst ...

    Find out more

    Thailand Ethical Lifestyles Market Report 2023

    £ 2,195

    Thais value eco and social efforts, but during a financial crisis, brands need to drive ethical choices that promote cost-cutting while showcasing genuine ethical commitment.Wilasinee Siriboonpipattana (Kaimook),...

    Find out more

    Thai Attitudes towards Grocery Shopping Consumer Report 2024

    £ 2,195

    Thrive amidst inflationary pressure with an affordable nutrition proposition, enhanced in-store efficiency, and quality fresh foods online.Rashmika Khanijou, Senior Analyst ...

    Find out more

    Thailand Attitudes towards Premiumisation Post-COVID-19 Market Report 2022

    £ 2,195

    'Premium' connotes quality, feel-good sensations and experiences. Make shopping for premium items fun and incorporate health/eco benefits to drive purchase.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle,...

    Find out more

    Thailand Attitudes towards Household Cleaners Market Report 2022

    £ 2,195

    Cater to pet parents who seek high-efficacy cleaning products that are safe for pets, while natural ingredients and sensorial appeal will prompt engagement.Chayapat Ratchatawipasanan, Senior Beauty and...

    Find out more

    Trusted by global industry leaders

    Jackman logo

    At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.

    Alana Gavin, VP Research and Insights, Jackman
    Bauer Media Group logo

    We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

    They’re an innovative company, with a client-focused team that always delivers.

    Abby Carvosso, Group Managing Director, Bauer Media Group
    VocaLink logo

    We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.

    As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.

    We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.

     

    Andrew Neeson, Market Intelligence Manager, VocaLink
    Tenth Wave logo

    Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.

    When carrying out background research, I find Mintel an excellent starting point.

    The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.

    Ben Zeidler, Director - Research and Analytics, Tenth Wave
    VML logo

    We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.

    Mintel gives us all that. It’s a great brand and one that is trusted by clients.

    Marie Stafford, European Director, The Innovation Group, VML

    Is this report right for you?

    From consumer reports to customised growth strategies. We have an option to suit your business requirements.

    Find out more