Highlight versatility in packaging to meet consumers' need for added value, especially during a recession when they look for multiple benefits in things they buy.
Pongsanguan Jiradechakul, Associate Director of Consumers Lifestyles Reports – South APAC
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EXECUTIVE SUMMARY
- Key issues covered in this Report
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key trends and market factors
- Sustainability trends dominate packaging designs
- Prudent spending creates trading-up opportunities
- Graph 1: likeliness of consumers making select changes if forced to make cuts in household budget, 2022*
- Unboxing experiences maintain ecommerce momentum
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what consumers want and why
- Purchasing decisions led by sustainability trends, the economy and out-of-home lifestyles
- Graph 2: consumers who bought more environmentally friendly products compared to six months ago, by age group, 2022
- Graph 3: consumers who bought more value products in the present compared to the past six months, by age group, 2022
- Graph 4: consumers who agree that large product pack sizes are more value for money than small pack sizes, by age group, 2022
- Graph 5: consumers who bought more products with appealing designs in the present compared to the past six months, by age group 2022
- On-pack messages about product health benefits and efficacy are the key draws to purchasing
- Graph 6: consumers who would purchase products with health benefits on packaging, by age group, 2022
- Graph 7: consumers who would purchase products with product efficacy on packaging, by age group, 2022
- Graph 8: consumers who would purchase products with special deals/promotion on packaging, by age group, 2022
- Graph 9: consumers who would purchase products with messages about sustainability and social causes on packaging, by age group, 2022
- Graph 10: consumers who would purchase products with clear information and typography on packaging, by age group, 2022
- What's next: highlighting versatility in packaging
- Graph 11: consumers who expect to see budgeted product packaging, by product category, 2022
- Graph 12: consumers who are appealed to environmentally friendly product packaging, by age group, 2022
- Graph 13: consumers who expect to see hygienic product packaging, by product category, 2022
- Graph 14: consumers who expect to see stylish product packaging, by product category, 2022
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APPENDIX
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