Beyond convenience and enjoyment, elevate affordability and sustainability in tech adoption, and promote healthy and safe tech-driven lifestyles.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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EXECUTIVE SUMMARY
- Key issues covered in this Report
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KEY TRENDS AND MARKET FACTORS
- The age of AI
- Graph 1: consumers’ knowledge of artificial intelligence (AI)*, 2024
- Technology enhances personalisation
- Alarming threats from technology
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WHAT CONSUMERS WANT AND WHY
- A lifestyle centred on convenience and entertainment
- Graph 2: motivation to buy new tech products, by smartphone ownership and usership, 2023
- Graph 3: activities done regularly, by smartphone ownership and usership, 2023
- Graph 4: activities done regularly, by age group, 2023
- Graph 5: activities done regularly, by monthly personal income, 2023
- Graph 6: activities done regularly, by age group, 2023
- Graph 7: channels used to receive updates about technology, by gender, 2023
- Graph 8: channels used to receive updates about technology, by age group, 2023
- Merge affordability and sustainability in tech adoption
- Graph 9: consumers who like to be amongst the first to try new technologies, by age group, 2023
- Graph 10: discretionary purchases over the past 12 months, 2023
- Graph 11: attitudes toward technologies, by wearable device owner but inactive user, 2023
- Graph 12: motivation to buy new tech products, by age group, 2023
- Graph 13: consumers who agree that renting tech products is more affordable than buying them, by age group and area, 2023
- Graph 14: consumers who agree that free trials could make people more interested in purchasing new tech products, by monthly household income, 2023
- Foster a healthy and safe tech-driven lifestyle
- Graph 15: social media contributing to the mental health conditions consumers have experienced in the last six months, by age group, 2022
- Graph 16: factor encouraging consumers to buy a mental health product/service, by gender and area, 2022
- Graph 17: motivation to buy new tech products and activity done regularly, by technology ownership and usership, 2023
- Graph 18: attitudes towards technology knowledge and digital data, 2023
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APPENDIX
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