Beyond convenience and enjoyment, elevate affordability and sustainability in tech adoption, and promote healthy and safe tech-driven lifestyles.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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Thrive amidst inflationary pressure with an affordable nutrition proposition, enhanced in-store efficiency, and quality fresh foods online.Rashmika Khanijou, Senior Analyst ...
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Highlight versatility in packaging to meet consumers' need for added value, especially during a recession when they look for multiple benefits in things they buy.Pongsanguan Jiradechakul, Associate...
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Sponsor gaming events, tie-in games with products/services and market to women to boost engagement. Use gamification strategies and game influencers to be impactful.Wilasinee Siriboonpipattana (Kaimook), Senior Research...
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Thais value eco and social efforts, but during a financial crisis, brands need to drive ethical choices that promote cost-cutting while showcasing genuine ethical commitment.Wilasinee Siriboonpipattana (Kaimook),...
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'Premium' connotes quality, feel-good sensations and experiences. Make shopping for premium items fun and incorporate health/eco benefits to drive purchase.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle,...
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We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
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The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
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From consumer reports to customised growth strategies. We have an option to suit your business requirements.
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