Put a spotlight on cognition and immunity support and expand product lines into toddler foods to provide nutritional support as the baby grows.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
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executive summary
- Key issues covered in this Report
- Graph 1: baby food and drink gatekeepers, by number of children, 2023
- Graph 2: nutrition claims mothers look for when buying baby food and drinks, 2023
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key trends and market factors
- The modern family structure is challenging baby food/drink businesses
- Moms' elevated expectations are pushing for innovation
- Graph 3: baby food and drink gatekeepers, by number of children, 2023
- Graph 4: baby food and milk launches, by select claim category, 2019-23
- Graph 5: baby food and milk launches, by select health-nutrition claims, 2019-23
- Influence of social media on parenting
- Graph 6: mothers' main source of advice about child caring, by number of children, 2023
- Graph 7: purchase location for baby food and drink products among mothers, by number of children, 2023
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what consumers want and why
- In demand: baby milk products
- Graph 8: agreement to the statement 'UHT milk can provide the same nutrients as milk powder', by number of children, 2023
- Graph 9: types of UHT milk mothers usually give to their children, by age of youngest child, 2023
- In demand: baby food products
- Graph 10: agreement with the statement 'it is alright to feed babies food products that are not homecooked at some meals', by number of children, 2023
- Graph 11: baby food product innovation of interest, by age of youngest child, 2023
- Graph 12: interest in various baby food products, 2023
- Graph 13: interest in ready-to-eat baby food product innovations, by age of babies, 2023
- What mothers want in baby food/drink products
- Graph 14: factors influencing mothers' baby food choices, 2023
- Graph 15: factors influencing mothers' baby food products choices, by number of children, 2023
- Graph 16: nutrition claims mothers look for when buying baby food and drinks, 2023
- Graph 17: nutrition claims mothers look for when buying baby food and drinks, by age of children, 2023
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appendix
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