Put a spotlight on cognition and immunity support and expand product lines into toddler foods to provide nutritional support as the baby grows.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
Collapse All
-
executive summary
- Key issues covered in this Report
- Graph 1: baby food and drink gatekeepers, by number of children, 2023
- Graph 2: nutrition claims mothers look for when buying baby food and drinks, 2023
-
key trends and market factors
- The modern family structure is challenging baby food/drink businesses
- Moms' elevated expectations are pushing for innovation
- Graph 3: baby food and drink gatekeepers, by number of children, 2023
- Graph 4: baby food and milk launches, by select claim category, 2019-23
- Graph 5: baby food and milk launches, by select health-nutrition claims, 2019-23
- Influence of social media on parenting
- Graph 6: mothers' main source of advice about child caring, by number of children, 2023
- Graph 7: purchase location for baby food and drink products among mothers, by number of children, 2023
-
what consumers want and why
- In demand: baby milk products
- Graph 8: agreement to the statement 'UHT milk can provide the same nutrients as milk powder', by number of children, 2023
- Graph 9: types of UHT milk mothers usually give to their children, by age of youngest child, 2023
- In demand: baby food products
- Graph 10: agreement with the statement 'it is alright to feed babies food products that are not homecooked at some meals', by number of children, 2023
- Graph 11: baby food product innovation of interest, by age of youngest child, 2023
- Graph 12: interest in various baby food products, 2023
- Graph 13: interest in ready-to-eat baby food product innovations, by age of babies, 2023
- What mothers want in baby food/drink products
- Graph 14: factors influencing mothers' baby food choices, 2023
- Graph 15: factors influencing mothers' baby food products choices, by number of children, 2023
- Graph 16: nutrition claims mothers look for when buying baby food and drinks, 2023
- Graph 17: nutrition claims mothers look for when buying baby food and drinks, by age of children, 2023
-
appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save up to 20% when you purchase multiple reports
Discount is applied directly at checkout
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
