Drive engagement with single mums and captivate with online solutions for baby's skin health, staying in tune with their needs.
Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst
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Executive summary
- Key issues covered in this Report
- Graph 1: baby and toddler beauty care* launches, 2013-23
- Graph 2: baby skin issues among mothers who shop online or offline, 2023
- Graph 3: baby product features of interest, 2023
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Key Trends
- Single mothers are being left behind
- Graph 4: average nationwide monthly household income, 2004-21
- Graph 5: baby and toddler care* launches, 2013-23
- Influencers in Thailand's baby products landscape provide valuable guidance and advice on babycare
- The increased exposure to external aggressors has created a need for more-effective skin protection
- Graph 6: skin protection and microbiome claims in babycare products, 2019-23
- Graph 7: patents related to ingredients and technologies used in balancing or improving the skin microbiome, and those explicitly disclosing bodycare products for the skin microbiome, by year, 2012-22
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What consumers want and why
- Maximise the value proposition to aid Thai mothers in providing their children with quality
- Graph 8: monthly household income of mothers with children aged 0-3, 2023
- Graph 9: baby product features of interest among single mothers, 2023
- Graph 10: babycare product* claims, private label vs branded, 2013-23
- Graph 11: baby product usage, single vs married mothers, 2023
- Leverage online mothers' networks by focusing on skin issues to engage with those shop online
- Graph 12: online vs offline purchasing channels of babycare products, 2023
- Graph 13: top five purchase influencers in babycare products, 2023
- Graph 14: top three most-frequently used platforms for beauty-related content, by parental status, 2022
- Graph 15: baby skin issues, mothers who shop online vs offline, 2023
- Thai mothers want to protect their babies' skin from external aggressors
- Graph 16: baby product features of interest, 2023
- Graph 17: top three skin issues experienced by youngest child, by interest in baby skin-strengthening, 2023
- Graph 18: baby product usage among mothers who are interested in strengthening their baby's skin, 2023
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