2023
0
Thailand Bodycare Market Report 2023
2024-01-12T10:01:09+00:00
REP1D1F17F5_004C_4E3D_94B2_24DA6B5781AD
2195
169558
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Report
en_GB
Drive bodycare growth with therapeutic effects to specific body skin issues. Capture opportunities in mood-enhancing bodycare and convenient cooling formats.Chayapat Ratchatawipasanan, Principal Analyst…
Thailand
Bodycare
simple

Thailand Bodycare Market Report 2023

Drive bodycare growth with therapeutic effects to specific body skin issues. Capture opportunities in mood-enhancing bodycare and convenient cooling formats.

Chayapat Ratchatawipasanan, Principal Analyst

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  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: bodycare launches with product-tested claims, 2018-23
    • Graph 2: features in bodycare products consumers are interested in, and willing to pay more for, by interest in therapeutic bodycare, 2023
    • Graph 3: features in body skin products that consumers are willing to pay more for, by interest in fragrance features, 2023
    • Graph 4: body skin issues experienced in the last 12 months, by interest in cooling benefits, 2023
  2. KEY TRENDS AND MARKET FACTORS

    • Dermacosmetic skincare presents a promising growth driver for bodycare
    • Graph 5: bodycare market size*, 2019-27
    • Graph 6: bodycare launches with product-tested claims, 2018-2023
    • Mood wellness takes centre stage in beauty industry
    • Graph 7: bodycare launches with perfume features*, by market, 2018-23
    • Graph 8: share of bodycare launches with perfume features*, 2018-23
    • Hot climate and outdoor living spur interest in cooling benefits
    • Graph 9: share of bodycare featuring cooling and refreshing benefits by format, 2018-2023
  3. WHAT CONSUMERS WANT AND WHY

    • Broaden sensitive skincare with science-backed formulas promoting skin resilience
    • Graph 10: body skin issues experienced in the last 12 months, by interest in therapeutic bodycare, 2023
    • Graph 11: consumers who strongly agree with the following statements, by interest in therapeutic bodycare, 2023
    • Graph 12: features in bodycare products consumers are interested in, and willing to pay more for, by interest in therapeutic bodycare, 2023
    • Graph 13: ingredients in bodycare products interested in trying, by interest in therapeutic bodycare, 2023
    • Upgrade perfumed bodycare with mood and skin enhancement
    • Graph 14: features in bodycare products consumers are interested in and willing to pay more for, 2023
    • Graph 15: features in body skin products that consumers are willing to pay more for, by interest in fragrance features, 2023
    • Explore upgrade potential in cooling bodycare formats
    • Graph 16: bodycare products used in the past six months, by interest in cooling benefits, 2023
    • Graph 17: body skin issues experienced in the last 12 months, by interest in cooling benefits, 2023
  4. APPENDIX

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