Drive bodycare growth with therapeutic effects to specific body skin issues. Capture opportunities in mood-enhancing bodycare and convenient cooling formats.
Chayapat Ratchatawipasanan, Principal Analyst
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: bodycare launches with product-tested claims, 2018-23
- Graph 2: features in bodycare products consumers are interested in, and willing to pay more for, by interest in therapeutic bodycare, 2023
- Graph 3: features in body skin products that consumers are willing to pay more for, by interest in fragrance features, 2023
- Graph 4: body skin issues experienced in the last 12 months, by interest in cooling benefits, 2023
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KEY TRENDS AND MARKET FACTORS
- Dermacosmetic skincare presents a promising growth driver for bodycare
- Graph 5: bodycare market size*, 2019-27
- Graph 6: bodycare launches with product-tested claims, 2018-2023
- Mood wellness takes centre stage in beauty industry
- Graph 7: bodycare launches with perfume features*, by market, 2018-23
- Graph 8: share of bodycare launches with perfume features*, 2018-23
- Hot climate and outdoor living spur interest in cooling benefits
- Graph 9: share of bodycare featuring cooling and refreshing benefits by format, 2018-2023
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WHAT CONSUMERS WANT AND WHY
- Broaden sensitive skincare with science-backed formulas promoting skin resilience
- Graph 10: body skin issues experienced in the last 12 months, by interest in therapeutic bodycare, 2023
- Graph 11: consumers who strongly agree with the following statements, by interest in therapeutic bodycare, 2023
- Graph 12: features in bodycare products consumers are interested in, and willing to pay more for, by interest in therapeutic bodycare, 2023
- Graph 13: ingredients in bodycare products interested in trying, by interest in therapeutic bodycare, 2023
- Upgrade perfumed bodycare with mood and skin enhancement
- Graph 14: features in bodycare products consumers are interested in and willing to pay more for, 2023
- Graph 15: features in body skin products that consumers are willing to pay more for, by interest in fragrance features, 2023
- Explore upgrade potential in cooling bodycare formats
- Graph 16: bodycare products used in the past six months, by interest in cooling benefits, 2023
- Graph 17: body skin issues experienced in the last 12 months, by interest in cooling benefits, 2023
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APPENDIX
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