Respond to consumers' expectations for hyper-convenience by capitalising on quick product efficacy, decision-making aid services and more purchasing options.
Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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CVS (convenience stores) have emerged as favoured hubs for beauty enthusiasts in Thailand, providing skincare and cosmetics in compact sachets and tubes. These small sachets cater to both...
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Optimise interactive features for a better customer journey, appeal to consumers aged 60+, and build online communities to foster trust. Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle,...
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Thrive amidst inflationary pressure with an affordable nutrition proposition, enhanced in-store efficiency, and quality fresh foods online.Rashmika Khanijou, Senior Analyst ...
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Thais are looking to minimise food packaging waste. Opportunity lies in empowering responsible behaviour while delivering freshness and quality and optimising on-pack messaging.Rashmika Khanijou, Research Analyst ...
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Highlight versatility in packaging to meet consumers' need for added value, especially during a recession when they look for multiple benefits in things they buy.Pongsanguan Jiradechakul, Associate...
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There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
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