2023
0
Thailand CSR in Food and Drinks Market Report 2023
2023-09-19T12:01:48+00:00
REP0506978B_9A0F_4A38_A873_34487CF6F438
2195
166761
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Report
en_GB
As conscious consumerism rises, Thais look to food and drink brands to champion their causes. Acting on this consumer expectation opens up opportunities to win. Pimwadee Aguilar, Associate Director…
Thailand
Drinks
Food
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Thailand CSR in Food and Drinks Market Report 2023

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  1. executive summary

    • Key issues covered in this Report
    • Graph 1: influence of CSR initiatives on food and drink choices, by age and financial status, 2023
    • Graph 2: important issues for brands to support, 2023

  2. key trends and market factors

    • Consumers' focus on value and transparency
    • Graph 3: value indicators in food and drink, 2022
    • Increased consumer consciousness
    • Graph 4: agreement with the statement "It is my responsibility to make sustainable food and/or drink choices that protect the environment", by generation, 2022
    • Graph 5: agreement with the statement 'It is my responsibility to make sustainable food and/or drink choices that protect the environment', by financial situation, 2022
    • Food and drink companies are taking actions beyond product innovations to achieve sustainability
    • Graph 6: food and drink launches with ethical/environmental claims, by category, 2020-23

  3. what consumers want and why

    • Graph 7: advocacy versus boycotting, by monthly household income, 2023
    • Prioritise people and the planet
    • Graph 8: important issues for brands to support, 2023
    • Graph 9: areas consumers think food and drink brands/companies should prioritise and/or support the most, by age, 2023
    • Graph 10: preferred methods to support brands' CSR activities, 2023
    • Graph 11: ways to support brands' CSR initiatives, 2023
    • Graph 12: ways consumers are willing to support a brand's CSR activities, by age and financial situation, 2023
    • Graph 13: ways consumers are willing to support a brand's CSR activities, by age and financial status, 2023
    • Messaging to affluent consumers
    • Graph 14: information sources, 2023
    • Graph 15: information sources, by age, 2023
    • Graph 16: influence of CSR initiatives by food and drink brands on purchase decisions, 2023
    • Graph 17: influence of CSR initiatives on food and drink choices, by age and financial status, 2023
    • Graph 18: agreement with the statements about supporting a brand's or company's CSR activities, by age and financial status, 2023
    • Graph 19: influence of CSR initiatives on food and drink purchase decisions, among consumers who are exposed to different amount of information sources about CSR initiatives, 2023
    • Roles of CSR initiatives
    • Graph 20: how much more consumers would be willing to pay for a food/drink product from a brand/company with corporate social responsibility (CSR) activities, by financial status, 2023
    • Graph 21: how much consumers of various non-alcoholic beverages would be willing to pay more for a food/drink product from a brand/company with corporate social responsibility (CSR) activities, 2023
    • Graph 22: how much consumers would be willing to pay more for a food/drink product from a brand/company with CSR activities, by consumers with different level of willingness to pay for premium coffee, 2023

  4. appendix

    As conscious consumerism rises, Thais look to food and drink brands to champion their causes. Acting on this consumer expectation opens up opportunities to win.

    Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

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