Focus on dialling up taste appeal, but also balance health and environmental credentials to charm consumers towards dairy alternative products.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
Collapse All
-
Executive summary
- Key issues covered in this Report
-
key trends and market factors
- Shifting dietary preferences and plant-based diets
- Graph 1: life expectancy at birth, 2000-20
- Graph 2: food and drink launches, by select claims, 2020-23
- Graph 3: food and drink launches, by select claims, 2020-23
- The resilient dairy alternative market
- Graph 4: % of dairy alternative product launches, by market, 2018-23
- Graph 5: non-dairy milk launches, as % of total dairy/non-dairy milk launches, 2018-22
- Graph 6: associations of cow's milk, 2023
- Environmental sustainability and ethical considerations
- Graph 7: Index of select factors driving consumer behaviour around the Mintel Trend Driver Surroundings*, 2023
-
What consumers want and why
- Market to Gen Z with indulgent cues
- Graph 8: purchase of dairy and dalry alternative products, by age, 2023
- Graph 9: attitudes towards plant-based and animal-derived protein, by age, 2023
- Graph 10: attitudes towards dairy and dairy alternative products among consumers with different consumption behaviours, 2023
- Graph 11: plant-based milk launches, by top flavour components, 2019-23
- Graph 12: % of dairy alternative product launches, by sub-category, 2018-23
- Compete with relevant health functionalities
- Graph 13: reasons motivating consumers to purchase dairy alternative products instead of dairy ones, 2023
- Graph 14: interest in trying health benefits in milk products, 2022
- Graph 15: % of 'plus' claims in plant-based milk and yogurt launches, 2018-23
- Graph 16: % of functional claim in plant-based milk and yogurt launches, 2023
- Graph 17: associations of main ingredients found in dairy and/or dairy alternative products, 2023
- Graph 18: % of ingredient used in dairy alternative products, 2020-23
- Make outstanding sustainable/ethical claims
- Graph 19: % of claim category in dairy alternative product launches, 2018-23
- Graph 20: associations of main ingredients in dairy and dairy alternative products, 2023
- Graph 21: reasons motivating consumers to purchase dairy alternative products instead of dairy ones, by age, 2023
- Graph 22: % of top growing ethical and environmental claims in dairy alternative product launches, 2018-23
-
appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
