Focus on dialling up taste appeal, but also balance health and environmental credentials to charm consumers towards dairy alternative products.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
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Executive summary
- Key issues covered in this Report
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key trends and market factors
- Shifting dietary preferences and plant-based diets
- Graph 1: life expectancy at birth, 2000-20
- Graph 2: food and drink launches, by select claims, 2020-23
- Graph 3: food and drink launches, by select claims, 2020-23
- The resilient dairy alternative market
- Graph 4: % of dairy alternative product launches, by market, 2018-23
- Graph 5: non-dairy milk launches, as % of total dairy/non-dairy milk launches, 2018-22
- Graph 6: associations of cow's milk, 2023
- Environmental sustainability and ethical considerations
- Graph 7: Index of select factors driving consumer behaviour around the Mintel Trend Driver Surroundings*, 2023
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What consumers want and why
- Market to Gen Z with indulgent cues
- Graph 8: purchase of dairy and dalry alternative products, by age, 2023
- Graph 9: attitudes towards plant-based and animal-derived protein, by age, 2023
- Graph 10: attitudes towards dairy and dairy alternative products among consumers with different consumption behaviours, 2023
- Graph 11: plant-based milk launches, by top flavour components, 2019-23
- Graph 12: % of dairy alternative product launches, by sub-category, 2018-23
- Compete with relevant health functionalities
- Graph 13: reasons motivating consumers to purchase dairy alternative products instead of dairy ones, 2023
- Graph 14: interest in trying health benefits in milk products, 2022
- Graph 15: % of 'plus' claims in plant-based milk and yogurt launches, 2018-23
- Graph 16: % of functional claim in plant-based milk and yogurt launches, 2023
- Graph 17: associations of main ingredients found in dairy and/or dairy alternative products, 2023
- Graph 18: % of ingredient used in dairy alternative products, 2020-23
- Make outstanding sustainable/ethical claims
- Graph 19: % of claim category in dairy alternative product launches, 2018-23
- Graph 20: associations of main ingredients in dairy and dairy alternative products, 2023
- Graph 21: reasons motivating consumers to purchase dairy alternative products instead of dairy ones, by age, 2023
- Graph 22: % of top growing ethical and environmental claims in dairy alternative product launches, 2018-23
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appendix
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