2022
0
Thailand Milk and Dairy Alternatives Market Report 2022
2022-07-15T11:02:13+01:00
REP0D2C2B3B_7142_4829_BECE_12A23AC851AE
2195
153293
[{"name":"Dairy and Dairy Substitute Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/milk-dairy"}]
Report
en_GB
Drive frequency of consumption by targeting new wellness spaces such as ingestible beauty and healthy ageing while still delivering novelty via flavour innovation.Rashmika Khanijou, Research Analyst…

Thailand Milk and Dairy Alternatives Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Drive frequency of consumption by targeting new wellness spaces such as ingestible beauty and healthy ageing while still delivering novelty via flavour innovation.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: any consumption of milk types in the past six months, 2022
    • What consumers want and why
    • Graph 2: association of dairy and dairy alternative milk types with 'nutritious', 2022
    • Graph 3: health benefits of interest when trying milk products, 2022
    • Graph 4: interest in select benefits when trying milk products, by age groups, 2022
    • Graph 5: select flavours of interest in milk innovations, by region, 2022
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • Consumer's desire for holistic wellbeing drives demand for functional food and drinks
    • The rise of the plant-based diet
    • Eco-wakening: the rise in sustainable consumer behaviour
    • The desire for novel indulgent experiences
  3. consumer insights

    • Consumption of milk and dairy alternatives
    • Graph 6: any consumed types of dairy milk and dairy alternatives milk in the past six months, 2022
    • Graph 7: daily and 2-6 times per week consumption of dairy and dairy alternative milk types, 2022
    • Graph 8: any consumption of select milk types in the past six months, total sample vs consumers aged 45+, 2022
    • Graph 9: have not consumed dairy and dairy alternative milk types in the past six months, 2022
    • Graph 10: any consumption of select milk types in the past six months, by generation, 2022
    • Graph 11: any consumed almond milk in the past six months, by monthly household income, 2022
    • Consumer's perceptions towards milk and dairy alternative milk
    • Graph 12: association of types of milk and dairy alternative milk with 'nutritious', 2022
    • Graph 13: association of dairy and dairy alternative milk types with select attributes, 2022
    • Graph 14: association of soy milk with 'tasty', by age groups, 2022
    • Graph 15: association of dairy and dairy alternative milk types with 'good texture', 2022
    • Graph 16: association of dairy and dairy alternative milk types with select attributes, 2022
    • Graph 17: association of coconut milk with attributes, 2022
    • Graph 18: association of dairy and dairy alternative milk types with 'premium', 2022
    • Graph 19: association of dairy and dairy alternative milk types with 'sustainable', 2022
    • Drive consumption of dairy and dairy alternative milk with added health and functional value
    • Graph 20: agreement with attitude statement 'milk product with the Healthier Choice logo on the packaging will motivate me to buy it', by financial situation, 2022
    • Graph 21: interest in trying health benefits in milk products, 2022
    • Graph 22: interest in trying milk products with select health benefits, by age groups, 2022
    • Graph 23: interest in trying milk products with select health benefits, by gender, 2022
    • Graph 24: interest in trying milk products with mood enhancement benefits, by generation, 2022
    • Drive consumption of dairy and dairy alternative milk with flavour innovations
    • Graph 25: flavours of interest when trying milk products, 2022
    • Graph 26: interest in trying sweet flavours in milk products, by age group, 2022
    • Graph 27: interest for coffee flavour in milk products, by age group, 2022
    • Graph 28: interest in select flavours in milk products, by region, 2022
  4. market applications

    • Opportunity one: develop the health and functional value of dairy and dairy alternative milk products
    • Graph 29: share of launches in the dairy and dairy alternative milk category, by top 10 claim categories, 2019 -22
    • Graph 30: share of launches in the dairy and dairy alternative milk category, by top 10 functional claims, 2019-22
    • Opportunity two: strengthen the association of plant-based milk products with being nutritious and versatile
    • Opportunity three: enhance indulgence of dairy and dairy alternative milk products with flavour and texture innovations
    • Graph 31: share of launches in the dairy and dairy alternative milk categories, by flavours, 2019-22
    • Graph 32: share of launches in the dairy and dairy alternative milk categories, by top 10 textures, 2019-22
    • Opportunity four: build on sustainability associations for dairy and dairy alternative milk products
  5. appendix

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