Thailand Deodorants Market Report 2020
Re-establish category fundamentals and respond to the changing climate and lifestyles in Thailand. Pongpera Mitradarmbidhaks, Senior Beauty and Personal Care Analyst…

Thailand Deodorants Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Deodorants – Thai Consumer market, and the behaviours, preferences and habits of the consumer.

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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Deodorants’ role will change from being products exclusively used routinely to being products that also provide lifestyle-based solutions. Thais’ growing engagement with physical activities will redefine expectations of deodorants – they will need to facilitate new rising exercise occasions and functions that will specifically help in those situations.

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Expert analysis from a specialist in the field

Written by Pongpera Mitradarmbidhaks, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Re-establish category fundamentals and respond to the changing climate and lifestyles in Thailand. Pongpera Mitradarmbidhaks
Senior Beauty and Personal Care Analyst

Table of Contents

  1. Executive summary

    • key trends

      • key drivers

        • Deordorants: on a cusp of stagnancy
        • Graph 1: Deodorant market size (in USD million)
        • Graph 2: Top 10 claims in deodorants, 2015-19
        • Performance is undervalued
        • Graph 3: Percentage of exercising participation by demographics, 2015
        • Graph 4: Newly registered fitness businesses, 2016-May 2019
        • Environmental pressures
        • Follow the leader: Skincare

        • consumer insight

          • Graph 5: Benefits sought in deodorants
          • Graph 6: Benefits sought in deodorants
          • Return to basic functions
          • Uncovering men's needs
          • Graph 7: Deodorant usage, by gender
          • Graph 8: Male deodorant usage, by age, 2020
          • Graph 9: Percentage of deodorant reapplication during the day
          • Graph 10: Percentage that only use deodorant after exercising
          • Graph 11: Benefits sought in deodorants, by gender
          • Uncovering women's needs
          • Graph 12: Benefits seeking in deodorant, by gender
          • Graph 13: Benefits seeking in deodorant, by gender
        • market application

          • Opportunities for total category
          • Opportunities for men
          • Graph 14: "In-shower" beauty & personal care launches, 2016-19
          • Opportunities for women
          • Who's innovating?
          • Global innovations
        • boardroom checklist

          About the report

          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


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          Thai Consumer Sample Report Cover

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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