As dermacosmetics gain prominence in Thailand, brands can further capitalise by expanding their functional offerings beyond basic skincare claims.
Sirinar Puppachat, Beauty & Personal Care Analyst
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Executive summary
- Key issues covered in this Report
- Graph 1: Safety Seekers' dermacosmetics claims association, 2024
- Graph 2: Prevention Seekers' dermacosmetics claims association, 2024
- Graph 3: Efficacy Seekers' dermacosmetics claims association, 2024
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What consumers want and why
- Safety Seekers
- Graph 4: top 10 claims in facial skincare launches, 2019-24
- Graph 5: top 10 formats and textures in facial skincare launches with dermatologically tested claims, 2021-24
- Graph 6: top-three skin issues, 2023
- Graph 7: agreement that dermacosmetics won't cause skin irritation/sensitivity, 2023
- Graph 8: agreement that dermacosmetics can solve skin problems quicker than regular skincare products, 2023
- Graph 9: Safety Seekers' dermacosmetics claims association, 2023
- Graph 10: dermacosmetics product usage, 2023
- Graph 11: Safety Seekers' skincare ingredient usage, 2023
- Graph 12: selected top 100 ingredients in facial skincare launches with a redness-reduction claim, 2019-24
- Prevention Seekers
- Graph 13: dermatologically tested skincare launches with anti-ageing claims, 2023
- Graph 14: percentage of population aged 60+, 1990 vs 2030
- Graph 15: claims of interest, 2022
- Graph 16: top-five skin concerns, 2023
- Graph 17: claims interests in ingestible beauty products, 2023
- Graph 18: dermacosmetics product usage, 2023
- Graph 19: Prevention Seekers' dermacosmetics claims association, 2023
- Graph 20: top reasons to choose a dermacosmetic product over others, 2023
- Graph 21: agreement that dermacosmetics should be used only when there is a skin issue, 2023
- Graph 22: Prevention Seekers' ingredient usage, 2023
- Efficacy Seekers
- Graph 23: factors encouraging purchase of beauty products at full price, 2023
- Graph 24: selected top-ten functional and beauty-enhancing claims in facial care*, 2019-24
- Graph 25: top-three product-tested claims in facial care* for melasmas, freckles and spots treatment, 2019-24
- Graph 26: agreement that dermacosmetics should be used only when there is a skin issue, 2023
- Graph 27: agreement that the benefits of using dermacosmetics are noticeable only after a long period of time, 2023
- Graph 28: Efficacy Seekers' dermacosmetics claims association, 2023
- Graph 29: skin issues, 2023
- Graph 30: agreement that it is worth spending more money on dermacosmetics for basic skincare products, 2023
- Graph 31: top-three product usage in dermacosmetics, 2023
- Graph 32: usage and interest towards vitamin C, 2023
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