This report looks at the following areas:
- Demacosmetics’ growing relevance in the Thai beauty and personal care market
- How sensitive skin claims drive consumer trust and product choice
- Changing consumer expectations for efficacy, reassurance and science in beauty
- Opportunities for dermacosmetics to expand into new categories
- How innovation and credibility are reshaping the competitive landscape
As part of the shift to Dermacosmetics 2.0, pair advanced cellular science with sensitive-skin trust, and expand into derma makeup and haircare spaces.
Chayapat Ratchatawipasanan, Associate Director, Beauty and Personal Care
Market Definitions
For the purposes of this Report, Mintel defines dermacosmetics as beauty and personal care products positioned at the intersection of dermatology and cosmetics, combining clinical credibility with cosmetic benefits, and spanning skincare, colour cosmetics and haircare applications.
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EXECUTIVE SUMMARY
- What you need to know
- Key issues covered in this Report
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MARKET LANDSCAPE
- Dermacosmetics have evolved from safety and repair to advanced cellular intelligence
- Facial skincare is the first category to enter the Dermacosmetics 2.0 space
- Dermacosmetics expand beyond skincare in the Thai beauty market
- Graph 1: beauty and personal care launches with a dermacosmetics-related claim*, by category, 2021-26
- Thai dermacosmetic brands signal strong expansion across multiple categories
- Health and beauty stores are the powerhouse of dermacosmetics’ growth engine
- The sensitive skin consumer base remains stable as dermacosmetics grow
- Graph 2: prevalence of facial skin sensitivity, 2023-26
- Mintel traces a clear shift in Thai dermacosmetics
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DERMACOSMETICS 2.0
- Sensitivity concerns are an active driver of spending behaviour
- Graph 3: categories consumers prioritise in their monthly spending, by level of skin sensitivity, 2025
- Now: shift from traditional dermacosmetic claims to get consumers ready for Dermacosmetics 2.0
- Graph 4: claim maturity landscape of skincare launches, 2026
- Now: offer SOS treatments to broaden appeal among sensitive skin consumers
- Now: help those with sensitive skin live more comfortably
- Now: protect consumers against hypersensitivity from external aggressors
- Next: rebuild the dermacosmetics narrative
- Graph 5: features in skin/haircare consumers are interested in, by those with highly sensitive skin vs total, 2025
- Next: couple advanced tech with fundamental skin health benefits
- Next: introduce the next generation of cellular health ecosystems in dermacosmetics
- Future: edit skin’s biological programme for resilience to factors both internal and external
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DERMA[COLOUR]COSMETICS
- Now: consumers with sensitive skin cannot feel at ease when wearing makeup to boost their confidence
- Graph 6: colour cosmetic products usage in the past three months, by self-reported level of skin sensitivity, 2025
- Now: leverage dermacosmetic technology to prevent and correct the problems that makeup is trying to fix
- Graph 7: claim maturity landscape of colour cosmetics launches, 2026
- Now: build on the emotional reassurance offered by derma makeup
- Product concept: skincare that solves the problems makeup creates
- Next: leverage hybrid beauty collaboration to capture sensitive skin demand
- Next: showcase derma actives to build credibility for ‘healthy’ makeup
- Future: own the functional colour cosmetics category
- Future: innovate in base makeup for derma colour cosmetics
- Case study: fun without fear – how Tower 28 carved out space between medicinal skincare and conventional makeup
- Strategic roadmap of dermacosmetics’ shift to makeup – now
- Strategic roadmap of dermacosmetics’ shift to makeup – next
- Strategic roadmap of dermacosmetics’ shift to makeup – future
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DERMACOSMETIC OPPORTUNITIES IN HAIRCARE
- The higher the skin sensitivity, the greater the association with sensitive scalp
- Graph 8: hair and scalp issues, by level of skin sensitivity, 2025
- Now: leverage established haircare claims alongside fundamental dermacosmetic features
- Graph 9: claim maturity landscape of haircare* launches, 2026
- Now: incorporate sensitive scalp benefits into current haircare lines
- Now: heightened skin sensitivity drives demand for premium preventive haircare routines
- Graph 10: haircare products consumers would pay a premium for, by level of skin sensitivity, 2025
- Now: expand dermacosmetics beyond skincare
- Now: collaborate with dermatologists to solidify credibility
- Next: tap into anti-hairloss claims in the sensitive scalp segment
- Next: highlight patented technology that translates skincare innovation to haircare
- Graph 11: claims or factors consumers consider when buying haircare products, consumers with highly sensitive skin vs total, 2025
- Next: amplify ingredient performance with precision delivery systems in haircare
- Next: explore exosomes’ potential for scalp regeneration
- Future: introduce scalp barrier treatment to prevent hairloss
- Future: combine devices to offer personalised hair and scalp treatment
- Key takeaways
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APPENDIX
- Report definition
- Generations
- Consumer research methodology
- TURF analysis
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