Thailand Digital Lifestyles Market Report 2022
£ 2,195 (Excl.Tax)
Report Summary
Go beyond standard safety measures to protect consumer data; create ads with simple/humorous content and use new technology to keep consumers engaged.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
Table of Contents
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: consumers who want brands to reassure them that their data is secure, by age, 2022
- Graph 2: agreed statement regarding online advertising and activities, 2022
- Graph 3: consumers who agree that brands should promote the advantages of using digital devices, by gender, 2022
- Mintel predicts
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KEY TRENDS
- The online payment industry is soaring
- Thais interact heavily with brands online
- Ensure privacy and data protection
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CONSUMER INSIGHTS
- Acceleration ofdigital financial services and investment
- Graph 4: consumers who use e-wallet to make purchases, by age, 2022
- Graph 5: digital financial activities, by gender, 2022
- Graph 6: consumers who trade online, by age, 2022
- Graph 7: digital financial activities, by area, 2022
- Graph 8: consumers who use money management apps, by monthly household income, 2022
- Graph 9: consumers' ways to earn income online, by gender, 2022
- Different generations & life stages spend time on various social platforms
- Graph 10: time consumers spent on each online platform, 2,000 internet users aged 18+, 2022
- Graph 11: time consumers spent on TikTok, by generation, 2022
- Graph 12: livestream activities, by generation, 2022
- Graph 13: time spent online by parents who have kids (of any ages), by age of their kids, 2022
- Graph 14: number of hours Baby Boomers spend on instant messaging apps per day, 2022
- Heightened interest in technological products
- Graph 15: technologies consumers are interested in, 2022
- Graph 16: consumers who are interested in facial recognition, by age, 2022
- Graph 17: consumers who are aware of and are interested in cryptocurrency and NFTs, by age, 2022
- Graph 18: technologies consumers are interested in, by gender, 2022
- Graph 19: consumers who think a feature that allows them to create a character online is appealing, by gender, 2022
- Graph 20: consumers who think it is important for them to stay updated on the latest digital technology trends, by age, 2022
- Graph 21: consumers who are interested in autonomous vehicles, by age, 2022
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MARKET APPLICATIONS
- Regulate online safety, and go beyond that
- Leverage social media for everyone
- Explore digital lifestyles in different realms
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APPENDIX
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