Transform the emergent secondhand beauty demand into an opportunity for brands and retailers. Expand online shopper targets by leveraging chat commerce and digital rewards.
Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst
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As consumers shift towards a more diverse and inclusive diet, plant-based options are securing a place in their repertoires. Dairy alternatives like plant-based milk are linked to healthy...
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Drive growth through benefit combinations, thrive in the polarised hydration market, and introduce hormonal health as a vital component of holistic wellness. Phurisa Phagudom, Research Analyst - Food...
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Thailand's beverage market presents growth opportunities beyond coffee, the nation's favourite drink. To increase daily consumption, non-alcoholic beverage brands can focus on balancing indulgence and functionality, particularly with...
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Enhance the credibility of functional food & drink in brain care, premiumise with next-gen nutrient synergies and expand occasion identities for brain-boosters. Rashmika Khanijou, Senior Analyst ...
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Electric air purifiers have reshaped Thailand's aircare market. To stay competitive, brands must evolve from functional claims to lifestyle-focused positioning. Chayapat Ratchatawipasanan, Associate Director, Beauty and Personal Care ...
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Discover key insights into sustainability in the BPC industry, Thai consumers' shifting expectations and practical strategies for a more sustainable future. Dollaya Buaoui, Research Analyst - Beauty and Personal...
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