Elevate dishwashing with ultra-convenient features suitable for both manual and automatic dishwashing. Promote sustainability as one key product quality.
Chayapat Ratchatawipasanan, Principal Analyst
Collapse All
-
Executive Summary
- Key issues covered in this report
- Graph 1: dishwashing value growth, 2018-27
- Graph 2: agreement with "I tend to pile up tableware as much as possible before washing", 2023
- Graph 3: interest in dishwashing product claims, 2023
- Graph 4: top three factors influencing the decision to purchase dishwashing products, 2023
-
Key Trends and Market Factors
- Dishwashing category is getting smaller due to changes in Thais' food consumption behaviour
- Graph 5: dishwashing value growth, 2018-27
- Graph 6: living alone status, by generation, 2022-23
- Graph 7: launches of ready meals, 2019-23
- Dishwashers are niche, but a growing  opportunity to provide ultra-convenience
- Graph 8: key factors driving consumer behaviour around Value (strongly agree)*, 2023
- Graph 9: dishwashing product sub-categories, 2019-23
- Graph 10: dishwashing product sub-categories, 2019-23
- Sustainability has not been a key priority, yet is showing positive signs
- Graph 11: Thailand, top five claims of dishwashing launches, 2019-23
- Graph 12: top five claims in dishwashing launches, 2019-23
-
What consumers want and why
- Gen Z consumers are seeking a shortcut in dishwashing
- Graph 13: type of meal consumed once a day or more in the past six months, 2023
- Graph 14: agreement with "I tend to pile up tableware as much as possible before washing", 2023
- Graph 15: claims in dishwashing products consumers are willing to pay more for, 2023
- Reassure consumers on safety of dishwasher detergent to expand usage
- Graph 16: food stain concerns, 2023
- Graph 17: food odour concerns, 2023
- Graph 18: behaviours regarding dishwashing, 2023
- Graph 19: interest in dishwashing product claims, 2023
- Drive sustainability through dishwashing products' quality
- Graph 20: top three factors influencing the decision to purchase dishwashing products, 2023
- Graph 21: consumer groups who prioritise environment safety when purchasing dishwashing products, by generation, 2023
- Graph 22: dishwashing behaviours, 2023
- Graph 23: top three factors influencing the decision to purchase dishwashing products, 2023
- Graph 24: interest in dishwashing product claims, 2023
-
appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
$ 2,995 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save 10% on all orders with the code INSIGHTS2026
Offer available until the end of December only
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
