Optimise interactive features for a better customer journey, appeal to consumers aged 60+, and build online communities to foster trust.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
Collapse All
-
EXECUTIVE SUMMARY
- Key issues covered in this Report
-
KEY TRENDS AND MARKET FACTORS
- Rise of mobile commerce
- Graph 1: consumers* who use a smartphone for ecommerce activities, 2023
- Thailand is becoming a super-aged society
- Add-on values beyond cost-effectiveness
- Graph 2: agreement that ecommerce platforms should automatically offer discounts/voucher codes for use online rather than having consumers search for them, 2023
-
WHAT CONSUMERS WANT AND WHY
- Leverage advanced technology and gamification
- Graph 3: consumers who have shopped online in the past six months, by generation, 2023
- Graph 4: consumers who are likely to shop online more in the next six months compared to the last six months, by product category, 2023
- Graph 5: consumers who are likely to shop online less in the next six months compared to the last six months, by product category, 2023
- Graph 6: agreement with select statements showing that consumers like to engage with online brands, 2023
- Target older consumers
- Graph 7: consumers who are likely to shop online more in the next six months compared to the last six months, by generation 2023
- Graph 8: consumers who do research about products online before buying, by generation, 2023
- Graph 9: concerns when shopping online, by generation, 2023
- Graph 10: agreement that brands should reassure consumers that their personal data will be protected, by generation. 2022
- Build an online community for a sense of belonging
- Graph 11: consumers who are encouraged to shop online based on friend and/or family reviews, 2023
- Graph 12: consumer concerns when shopping online, 2023
-
APPENDIX
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook available on our platform
-
Save up to 20% when you purchase multiple reports
Discount automatically applied in basket
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
