Thailand Fabric Care Market Report 2023
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Expand the focus beyond fragranced softener to innovate skin-friendly formulations and offer cleanliness through new spot remover formats.
Sirinar Puppachat, Beauty & Personal Care Analyst
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EXECUTIVE SUMMARY
- Graph 1: launches in fabric care with perfume claims, by sub-category, 2019-23
- Graph 2: interest in using fabric fragrance spray, 2023
- Graph 3: behaviours in fabric care, 2023
- Graph 4: bleach/stain remover usage, 2023
- Key issues covered in this Report
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key trends
- The need for sensitive-skin-safe fabric care is not limited to kids
- Graph 5: launches in fabric care with sensitive-skin claims, 2019-23
- Graph 6: number of launches in fabric care with sensitive skin claims, 2019-23
- Graph 7: number of launches in kids' fabric care with sensitive skin claims, 2019-23
- Graph 8: SBS product launches, by claim, 2019-22
- Graph 9: bodycare launches (including hand- and footcare), by claim, 2019-22
- Graph 10: launches in fabric care – product-tested and free-from claims, 2019-23
- Scent is still the key driver of the category
- Graph 11: fabric softener selection criteria, by rank, 2022
- Graph 12: launches in fabric care with perfume claims, by sub-category, 2019-23
- Stain removal is essential for fabric care, but adoption is limited
- Graph 13: launches in fabric care containing stain-related claims, 2023
- Graph 14: launches in fabric care products with claims regarding stains, by sub-category, 2019-23
- Graph 15: fabric stain/spot remover and bleach/fabric brightener launches, by dispenser type, 2019-23
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what consumers want and why
- Expand fabric fragrance offerings beyond softener
- Graph 16: fabric softener usage, 2023
- Graph 17: fabric fragrance spray interest, 2023
- Graph 18: fabric straightening spray interest, 2023
- Adults with sensitive skin look for gentle fabric care
- Graph 19: body skin issues, 2023
- Graph 20: skin sensitivity level, 2023
- Graph 21: consumers who pay attention to ingredients in fabric care products, 2023
- Graph 22: behaviour regarding air pollution in fabric care, 2023
- Focus on stain removal
- Graph 23: laundry issues experienced, 2023
- Graph 24: top three claims considered when buying pre-wash soaking products for laundry – professional spots/stain removal, 2023
- Graph 25: bleach/stain remover use, by washing method, 2023
- Graph 26: consideration factor for spot/stain removal products, 2023
- Graph 27: interest in spot/stain remover in fabric care, 2023
- Graph 28: interest in fabric stain remover products, 2023
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Appendix
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