Propel the face mask popularity momentum by expanding sheet mask usage occasions, boosting its wellness role and catering to the next normal.
Sirinar Puppachat, Beauty & Personal Care Analyst
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executive summary
- Key issues covered in this Report
- Market context
- Graph 1: top 10 launches in face masks by formats and texture, 2017-22
- What consumers want and why
- Graph 2: face mask formats used more in the past six months, 2022
- Opportunities
- Competitive landscape
- Mintel predicts
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KEY TRENDS
- Graph 3: launches in face masks*, 2017-22
- Graph 4: launches in face masks*, 2009-22
- Graph 5: top 10 launches in face masks by formats and textures, 2017-22
- Graph 6: top 10 launches in face masks by beauty-enhancing claims, 2017-22
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KEY DRIVERS
- Graph 7: consumer anxieties, 2022*
- Graph 8: financial situation compared to one year ago, 2022*
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GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND
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Consumer insight
- Sheet masks win in convenience
- Graph 9: face mask usage behaviours, 2022
- Graph 10: face mask usage behaviours, 2022
- Face masks become a self-care tool
- Graph 11: consumers who strongly agree that 'using face masks is an affordable way to pamper myself', by age group, 2022
- Graph 12: consumer agreement that face masks' high efficacy can replace their entire skincare regime, 2022
- Graph 13: consumer agreement that face masks with relaxing scents would be appealing, 2022
- Intensive skin restoration for trouble skin*
- Graph 14: face masks formats used more in the past six months, 2022
- Graph 15: benefits of interest in face masks, 2022
- Graph 16: face mask features of interest, 2022
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MARKET APPLICATIONS
- Sustain sheet masks with elevated convenience
- Position masks as a permissibly indulgent treat
- Focus on fixing skin problems
- Who's innovating
- Global innovation
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