Thailand Facial Cleansers Market Report 2023
Market Intelligence Reports - What's Included
- Interactive Databook
- Multiple Report Formats
- Access to Clients Portal
- Custom Presentation Tool
Climate change's impact on skin and fluctuation in skin conditions result in growing demand for diversified facial cleanser portfolio offerings.
Sirinar Puppachat, Beauty & Personal Care Analyst
Collapse All
-
executive summary
- Key issues covered in this Report
- Graph 1: facial cleanser launches, by launch type, 2016-23
- Graph 2: face cleanser format usage, by skin type, 2022
- Graph 3: top five desired post-face-wash benefits, 2022
- Graph 4: desired post-face-wash benefits, 2022
-
Key trends
- Overview of the Thai facial cleanser market
- Graph 5: facial cleanser launches, by launch type, 2016-23
- Graph 6: top 10 facial cleanser launches, by format and texture, 2016-23
- Climate change worsens skin issues
- Graph 7: top 10 claims in facial cleanser launches, excluding cleansing claim, 2022
- Graph 8: top 10 claims in suncare launches, 2016-23
- Graph 9: facial cleanser launches with selected beauty-enhancing claims, 2016-23
-
WHAT CONSUMERS WANT AND WHY
- Consumers with sensitive skin need special cleansing
- Graph 10: skin issues, total vs consumers with very sensitive skin, 2022
- Graph 11: facial sunscreen usage, total vs very sensitive skin, 2022
- Graph 12: twice daily (morning and night) face wash usage, very sensitive skin vs total, 2022
- Graph 13: face cleanser format usage, by skin type, 2022
- Behaviours of those with dry skin could be exacerbating their dryness
- Graph 14: skin issues, by skin type, 2022
- Graph 15: face wash frequency, by skin type, 2022
- Graph 16: top three facial cleanser format usage, dry skin vs total, 2022
- Graph 17: top five desired post-face wash benefits, dry skin vs total, 2022
- Graph 18: top five facial cleanser purchase considerations, by skin type, 2022
- Consumers with combination skin need more than simple cleansing to tackle multiple issues
- Graph 19: top three skin issues, combination skin vs total, 2022
- Graph 20: twice a day usage (morning and night) of facial cleanser, combination skin vs total, 2022
- Graph 21: facial cleanser format usage, by skin type, 2022
- Graph 22: desired post-face wash benefits, by skin type, 2022
- Graph 23: top five facial cleanser purchase considerations, by skin type, 2022
- Graph 24: interest and willingness to pay more for facial cleansers with anti-acne benefits, by skin type, 2022
-
appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
- Instant access when you pay by credit card
- Add multiple reports to your cart to receive a discount
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out morePopular Related Reports
Facial Care in Thailand (2023) – Market Sizes
£ 495
Facial Care - Thailand by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers anti-ageing, skin whiteners/lighteners, hydrating/moisturising,...
Find out moreThailand Acne Care Market Report 2024
£ 2,195
Acne is a significant concern among Thai consumers, with Gen Z and Millennials identifying it as their top facial skin issue. Gen X also shares this concern, highlighting...
Find out moreThailand Face Masks Market Report 2022
£ 2,195
Propel the face mask popularity momentum by expanding sheet mask usage occasions, boosting its wellness role and catering to the next normal.Sirinar Puppachat, Beauty & Personal Care...
Find out moreThailand Facial Cleanser Market Report 2025
£ 2,195
This Report unveils evolving consumer preferences, shaped by a demand for high-performing, multifunctional skincare solutions. Key drivers influencing the market include a growing emphasis on premium facial cleansers...
Find out moreThailand Facial Skincare Market Report 2025
£ 2,195
The facial skincare market in Thailand is undergoing a distinct transformation, with premiumisation at the forefront. Brands are increasingly incorporating dermacosmetics into their luxury offerings to meet the...
Find out moreThai Consumer Anti-ageing Market Report 2023
£ 2,195
Since consumers rely on professionals for anti-ageing skin and hair solutions, brands can design products that prepare one for and support aesthetic procedures. Sirinar Puppachat, Beauty & Personal...
Find out moreTrusted by global industry leaders
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
