Expand the reach of makeup removers by introducing a pre-wash step. Integrate wellness elements and develop gentle formulations with sensory-enhancing features.
Chayapat Ratchatawipasanan, Principal Analyst
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executive summary
- Key issues covered in this Report
- Graph 1: top facial cleanser launches carrying claims related to relaxation and mood benefits, by format and texture, 2021-24
- Graph 2: facial cleansing product usage in the past three months among colour cosmetic and facial sunscreen users, 2023
- Graph 3: facial cleanser product features willing to pay more for, by interest in fragrance features, 2023
- Graph 4: consumers who strongly agree with select statements, by skin sensitivity and attitudes towards facial cleansers, 2023
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key trends and market factors
- Increasing focus on cleansing steps for improved skin
- Graph 5: top ten beauty and skincare claims in makeup remover launches, 2019-24
- Skincare taking a new role in promoting emotional wellbeing
- Graph 6: penetration of claims related to relaxation and mood-lifting benefits in BPC launches, by sub-category, 2019-24
- Graph 7: top facial care launches by product format and texture, 2019-24
- Graph 8: top facial cleanser launches by format and texture, 2019-24
- Graph 9: top facial cleanser launches carrying claims related to relaxation and mood benefits, by format and texture, 2021-24
- Graph 10: top facial cleanser launches, by fragrance component group, APAC vs Thailand, 2021-24
- Rising necessity to shield and care for sensitive skin
- Graph 11: top 10 claims in facial cleanser launches, excluding cleansing claim, 2019-24
- Graph 12: packaging and dispenser type of facial cleanser launches, 2019-24
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what consumers want and why
- Reposition makeup remover as a pre-wash to increase penetration
- Graph 13: facial cleansing product usage in the past three months among colour cosmetic and facial sunscreen users, 2023
- Graph 14: usage of beauty products in the past three months, by attitudes towards beauty and makeup remover usage, 2023
- Graph 15: changes in the usage of facial scrub in the last six months, by attitudes towards beauty and makeup remover usage, 2023
- Graph 16: usage of makeup products in the past three months, by attitudes towards beauty and makeup remover usage, 2023
- Graph 17: consumers who strongly agree with select statements, by attitudes towards beauty and makeup remover usage, 2023
- Upgrade facial cleanser with wellness elements, delivering through sensory benefits
- Graph 18: consumers who strongly agree with select attitude statement, 2023
- Graph 19: facial cleanser product features willing to pay more for, by interest in fragrance features, 2023
- Premiumise facial cleansers with gentle yet deep-cleansing formula
- Graph 20: consumers who strongly agree with select statement, by facial skin conditions, 2023
- Graph 21: consumers who strongly agree with select statements, by skin sensitivity and attitudes towards facial cleansers, 2023
- Graph 22: features considered as the most important factors when purchasing facial cleanser products, by skin sensitivity and attitudes towards facial cleansers, 2023
- Graph 23: dermacosmetic skincare usage, by Gentle Cleansing Seekers, 2023
- Graph 24: facial cleanser product features willing to pay more for, by skin sensitivity and attitudes towards facial cleansers, 2023
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appendix
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