This report looks at the following areas: The frequency of facial mask use by format Reasons for using facial masks Expected skincare benefits from different facial mask formats Key purchasing factors for face masks Consumer attitudes and behaviours towards facial masks Thai facial mask users seek daily-use convenience, visible results and mood-boosting benefits.
Thai facial mask users seek daily-use convenience, visible results and mood-boosting benefits. Brands should offer diverse, innovative and lifestyle-driven solutions.
Dollaya Buaoui, Research Analyst – Beauty and Personal Care, Thailand
This Report covers facial mask products including various textures, such as sheets, clay, gel and cream. Moreover, this includes toner pad products.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
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