The facial skincare market in Thailand is undergoing a distinct transformation, with premiumisation at the forefront. Brands are increasingly incorporating dermacosmetics into their luxury offerings to meet the demand for efficacious yet safe options.
Gen X consumers gravitate towards anti-ageing solutions that address existing skin issues, reflecting their preference for simple, results-driven products. Meanwhile, Gen Zers are drawn to gel textures, aligning with their preference for gentle yet effective skincare. These trends highlight a shift towards targeted and functional skincare products that cater to specific generational needs and preferences.
Combine dermacosmetic function with luxury in premium skincare. Target Gen X with anti-ageing products for visible signs and Gen Z with gel-based skincare.
Chayapat Ratchatawipasanan, Associate Director, Beauty and Personal Care
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