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EXECUTIVE SUMMARY
- Key issues covered in this Report
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KEY TRENDS AND MARKET FACTORS
- High inflation puts pressure on holiday occasions
- Rising demand for value: focus on playfulness, cost efficiency and convenience
- Graph 1: how consumers have/will budget in the past and next three months, 2022
- Graph 2: consumers who have shopped on festive/special occasions, 2022
- Sustainability is trending during festivities
- Graph 3: consumers who prefer using disposable utensils during celebrations, by generation, 2022
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WHAT CONSUMERS WANT AND WHY
- Leverage the power of traditional holidays with food and togetherness
- Graph 4: festive occasions during which consumers have spent the most in the past 12 months, 2022
- Graph 5: festive occasions during which consumers have spent the most in the past 12 months, by generation, 2022
- Graph 6: consumers who eat as a way to celebrate during festive occasions in the past 12 months, by generation, 2022
- Inject on-site activities with holiday-inspired nostalgia
- Graph 7: shopping locations during festive/special occasions, 2022
- Graph 8: agreed statements on festive/special occasions celebration, by demographics, 2022
- Graph 9: consumers who agreed that they enjoy things that remind them of their past*, 2019-22
- Tap into convenience, promotions and new ways to celebrate
- Graph 10: activities consumers do to celebrate during festive occasions in the past 12 months, by gender, 2022
- Graph 11: consumers who shop on promotional days, by generation, 2022
- Graph 12: consumers who agreed that they wait for discounts/offers during festive/special occasions, by generation, 2022
- Graph 13: consumers who agree that shopping festivals make them spend more than necessary, by generation, 2022
- Graph 14: festive occasions during which consumers have spent the most in the past 12 months, by generation, 2022
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APPENDIX
Let consumers indulge on holiday meals worry-free by adding healthy ingredients. Incorporate seasonal scents to evoke nostalgia and elevate celebratory moments.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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