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EXECUTIVE SUMMARY
- Key issues covered in this Report
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KEY TRENDS AND MARKET FACTORS
- Heightened concerns of rising living costs
- Graph 1: consumers' concerns over the next 6 months, 2023
- Graph 2: financial impact on consumers over the last two months, 2023
- Graph 3: current financial situation, 2023
- Thailand's household debt ranks high
- Graph 4: consumers who find it challenging to pay off different types of debts, by age range, 2023
- Growing reliance on online platforms and closed circles for financial advice
- Graph 5: source of which consumers get financial-related information from, 2023
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WHAT CONSUMERS WANT AND WHY
- Changing spending habits
- Graph 6: consumers' action when money is tight, 2023
- Graph 7: consumers who mitigate cost by delaying/cancelling major purchases, by age group, 2023
- Graph 8: how consumers mitigate costs, by generation, 2023
- Graph 9: in-home cook sentiment, 2022
- Graph 10: how consumers mitigate costs, by generation, 2023
- Assist consumers in saving and spending more wisely
- Graph 11: consumers whose financial priority is to self-indulge, by gender and age, 2023
- Graph 12: consumers who agree that indulgent food/drink products should come in smaller sizes, 2022
- Graph 13: key factors driving consumer behaviour around value, 2023*
- Graph 14: consumers who agree that a loyalty programme that gives discounts on products is appealing, by area, 2023
- Graph 15: consumers' sentiment towards inflation and whether they are willing to switch brands, 2023
- Drive financial literacy
- Graph 16: consumers who agreed that financial wellness has an impact on other aspects of health, by gender, 2023
- Graph 17: consumers' financial confidence, 2023
- Graph 18: consumers' financial confidence, by age group, 2023
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APPENDIX
Thais are delaying and cutting down spending to deal with inflation, but they still want to maintain their lifestyle and learn about money in a fun and easy way.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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