Opportunities lie in optimising nutrition for holistic ageing, innovating in the comfort snacking space and developing sensory cues for the mind.
Rashmika Khanijou, Research Analyst
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executive summary
- Key issues covered in this Report
- Graph 1: Emotional Indulgers who have consumed comfort food and snacked in between meals to enhance their state of mind in the last six months, by gender and age, 2022
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key trends and market factors
- Ageing population drives demand for holistic wellness
- Graph 2: health benefits consumers are interested in getting from food and drink, by age, 2022
- Graph 3: share of food, drink and VMS product launches, by select functional claims, in the last five years, 2018-22
- Economic uncertainty exacerbates mental health issues
- Graph 4: consumers agreement that COVID-19 has increased the number of people suffering from mental health issues, 2022
- Graph 5: mental health concerns experienced in the last six months, 2022
- Graph 6: factors that contribute to mental health conditions experienced in the last six months, 2022
- Rising demand for experiential food and drinks
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what consumers want and why
- Consumers' state of mind and belief in 'food for the mind'
- Graph 7: description of state of mental wellness over the past six months, 2022
- Graph 8: consumer agreement that mental wellness is becoming a bigger priority for them, by generation, 2022
- Graph 9: agreement that food and/or drink can improve mental wellness, by generation, 2022
- Graph 10: description of mental wellness state in the last six months, by generation, 2022
- Graph 11: ways of enhancing state of mind in the last six months, 2022
- Graph 12: food and/or drink consumed to enhance state of mind in the last six months, 2022
- Emotional Indulgers: position for the comfort-snacking occasion
- Graph 13: ways of enhancing one's state of mind in the last six months, by gender and age, 2022
- Graph 14: Emotional Indulgers' consumption of comfort food and snacking between meals to enhance state of mind, by gender and age, 2022
- Graph 15: consumers that have eaten salty snacks, ice cream and chocolates to enhance their state of mind in the last six months, by gender and age, 2022
- Graph 16: consumers who have snacked between meals to enhance their state of mind in the last six months, Emotional Indulgers vs total, 2022
- Graph 17: food and/or drinks consumed to enhance state of mind in the last six months, 2022
- Graph 18: select food and/or drink consumed to enhance state of mind in the last six months, Emotional Indulgers vs total, 2022
- Graph 19: consumers that think crunchy texture is a food/drink attribute that can enhance mental wellness, Emotional Indulgers vs total, 2022
- Graph 20: consumption of comfort food and between-meal snacks to enhance state of mind in the last six months, by food persona, 2022
- Holistic Nutrition Seekers: optimise nutrition for the mind
- Graph 21: agreement that food and/or drink with high nutritional value could enhance mental wellness, 2022
- Graph 22: consumption of food and/or drinks to enhance state of mind in the last six months, Holistic Nutrition Seekers vs total, 2022
- Graph 23: consumption of coffee for enhancing state of mind in the last six months, by generation, 2022
- Graph 24: consumers who cite 'provides gut health benefits' as an attribute in food/drink' that can enhance mental wellness, by generation, 2022
- Graph 25: consumers that think added probiotics in food/drink can enhance mental wellness, vs total, 2022
- Graph 26: consumers that cite 'added probiotics' and 'provides gut health benefits' as attributes they think can enhance mental wellness, by monthly personal income, 2022
- 'Mind' your claims
- Graph 27: features that will encourage consumption of food/drink to enhance mental wellness, 2022
- Graph 28: select features that will encourage consumption of food/drink to enhance mental wellness, by generation, 2022
- Graph 29: willingness to pay more for select benefits in packaged food and drink with Thai herbal ingredients, by generation, 2022
- Develop sensory cues for the mind
- Graph 30: Emotional Indulgers' agreement that food/drink flavours can have a direct impact on state of mind, 2022
- Graph 31: agreement that food/drink flavours can have a direct impact on state of mind, Holistic Nutrition Seekers vs total, 2022
- Graph 32: select 'aromatic' as an attribute in food/drinks that can enhance mental wellness, by consumers who agree that 'food and/or drink flavour has a direct impact on state of mind' vs total, 2022
- Graph 33: agreement that botanical flavours can enhance mental wellness, Holistic Nutrition Seekers vs total, 2022
- Graph 34: Emotional Indulgers' agreement that nostalgic flavours can enhance mental wellness, 2022
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appendix
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