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executive summary
- Key issues covered in this Report
- Graph 1: share of select claims related to packaging in food and drink launches, 2013-23
- Graph 2: willingness to pay more for 'eco-friendly packaging' in different food/drink categories, by Eco-Wise Consumers vs total, 2023
- Graph 3: consumers who find select food packaging feature 'active packaging' appealing when choosing food/drink, by generation and financial situation, 2023
- Graph 4: select 'I usually choose a food/drink product based on the information provided on the front of the packaging', by region and financial situation, 2023
- Graph 5: select 'I tend to choose a food/drink product with attractive packaging design over the others', by generation and region, 2023
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key trends
- Eco-Awakening: growing awareness about climate change
- Graph 6: environmental/social issues of importance, 2022
- Increased focus on quality and transparency
- Graph 7: top three most important factors considered when choosing packaged food and/or drinks, 2022
- Technological advancements reshape food packaging functions
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What consumers want and why
- Features of value in food packaging
- Graph 8: share of product launches in food and drink categories, by select claims, 2020 -23
- Graph 9: top five features that consumers are willing to pay more for in beverage packaging, 2023
- Graph 10: top five features that consumers are willing to pay more for in ready meal packaging, 2023
- Graph 11: top five features consumers are willing to pay more for in packaging of salty snacks, 2023
- Graph 12: top five features consumers are willing to pay more for in packaging of sauces and seasonings, 2023
- Graph 13: top five features consumers are willing to pay more for in packaging of meat/fish, 2023
- Packaging sustainability
- Graph 14: consumers who are actively trying to reduce food packaging waste, by generation, monthly household income, education level, 2023
- Graph 15: share of select claims related to packaging in food and drink launches, 2013-23
- Graph 16: share of 'environmentally friendly package' claim in total food/drink launches, by category, 2020-23
- Graph 17: share of 'environmentally friendly package' claim in total food/drink launches, by package type, 2020-23
- Graph 18: share of food and drink launches, by pack type, 2020-23
- Graph 19: select 'I have started to choose non-plastic packaging options of food/drink products (eg paper trays, paper bottles)', by Eco-Wise Consumers, 2023
- Graph 20: food packaging innovations that will appeal when choosing food/drink product, by Eco-Wise Consumers vs total, 2023
- Packaging for food safety and quality
- Graph 21: agreement with statement 'it is important that brands use good food packaging in order to assure the food safety of a product', by monthly household income, 2023
- Graph 22: consumers who find select food packaging feature of 'active packaging' appealing when choosing food/drink products, by generation and financial situation, 2023
- Graph 23: willingness to pay more for packaging that 'keeps food fresh for longer, across food/drink categories, by generation, 2023
- Graph 24: willingness to pay more for 'resealable' packaging across food and drink categories, 2023
- Optimise on-pack messaging
- Graph 25: top three most important factors in food packaging when choosing a food product, 2023
- Graph 26: select 'I usually choose a food/drink product based on the information provided on the front of the packaging', by region and financial situation, 2023
- Graph 27: willingness to pay more for select features in food packaging across food/drink categories, 2023
- Graph 28: select food packaging innovation that would appeal, by consumers who usually choose food/drink product based on information provided on front of package vs total, 2023
- Win the packaging design game
- Graph 29: select 'I tend to choose a food/drink product with attractive packaging design over the others', by generation and region, 2023
- Graph 30: willingness to pay more for packaging feature 'attractive design (eg colour, texture)' in different food/drink categories, by consumers who tend to choose a food/drink product with attractive pack design over others vs total, 2023
- Graph 31: food packaging innovations that will appeal when choosing food/drink products, 2023
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appendix
Thais are looking to minimise food packaging waste. Opportunity lies in empowering responsible behaviour while delivering freshness and quality and optimising on-pack messaging.
Rashmika Khanijou, Research Analyst
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