Thais are looking to minimise food packaging waste. Opportunity lies in empowering responsible behaviour while delivering freshness and quality and optimising on-pack messaging.
Rashmika Khanijou, Research Analyst
Collapse All
-
executive summary
- Key issues covered in this Report
- Graph 1: share of select claims related to packaging in food and drink launches, 2013-23
- Graph 2: willingness to pay more for 'eco-friendly packaging' in different food/drink categories, by Eco-Wise Consumers vs total, 2023
- Graph 3: consumers who find select food packaging feature 'active packaging' appealing when choosing food/drink, by generation and financial situation, 2023
- Graph 4: select 'I usually choose a food/drink product based on the information provided on the front of the packaging', by region and financial situation, 2023
- Graph 5: select 'I tend to choose a food/drink product with attractive packaging design over the others', by generation and region, 2023
-
key trends
- Eco-Awakening: growing awareness about climate change
- Graph 6: environmental/social issues of importance, 2022
- Increased focus on quality and transparency
- Graph 7: top three most important factors considered when choosing packaged food and/or drinks, 2022
- Technological advancements reshape food packaging functions
-
What consumers want and why
- Features of value in food packaging
- Graph 8: share of product launches in food and drink categories, by select claims, 2020 -23
- Graph 9: top five features that consumers are willing to pay more for in beverage packaging, 2023
- Graph 10: top five features that consumers are willing to pay more for in ready meal packaging, 2023
- Graph 11: top five features consumers are willing to pay more for in packaging of salty snacks, 2023
- Graph 12: top five features consumers are willing to pay more for in packaging of sauces and seasonings, 2023
- Graph 13: top five features consumers are willing to pay more for in packaging of meat/fish, 2023
- Packaging sustainability
- Graph 14: consumers who are actively trying to reduce food packaging waste, by generation, monthly household income, education level, 2023
- Graph 15: share of select claims related to packaging in food and drink launches, 2013-23
- Graph 16: share of 'environmentally friendly package' claim in total food/drink launches, by category, 2020-23
- Graph 17: share of 'environmentally friendly package' claim in total food/drink launches, by package type, 2020-23
- Graph 18: share of food and drink launches, by pack type, 2020-23
- Graph 19: select 'I have started to choose non-plastic packaging options of food/drink products (eg paper trays, paper bottles)', by Eco-Wise Consumers, 2023
- Graph 20: food packaging innovations that will appeal when choosing food/drink product, by Eco-Wise Consumers vs total, 2023
- Packaging for food safety and quality
- Graph 21: agreement with statement 'it is important that brands use good food packaging in order to assure the food safety of a product', by monthly household income, 2023
- Graph 22: consumers who find select food packaging feature of 'active packaging' appealing when choosing food/drink products, by generation and financial situation, 2023
- Graph 23: willingness to pay more for packaging that 'keeps food fresh for longer, across food/drink categories, by generation, 2023
- Graph 24: willingness to pay more for 'resealable' packaging across food and drink categories, 2023
- Optimise on-pack messaging
- Graph 25: top three most important factors in food packaging when choosing a food product, 2023
- Graph 26: select 'I usually choose a food/drink product based on the information provided on the front of the packaging', by region and financial situation, 2023
- Graph 27: willingness to pay more for select features in food packaging across food/drink categories, 2023
- Graph 28: select food packaging innovation that would appeal, by consumers who usually choose food/drink product based on information provided on front of package vs total, 2023
- Win the packaging design game
- Graph 29: select 'I tend to choose a food/drink product with attractive packaging design over the others', by generation and region, 2023
- Graph 30: willingness to pay more for packaging feature 'attractive design (eg colour, texture)' in different food/drink categories, by consumers who tend to choose a food/drink product with attractive pack design over others vs total, 2023
- Graph 31: food packaging innovations that will appeal when choosing food/drink products, 2023
-
appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Browse our sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
- Instant access when you pay by credit card
- Exclusive prices on report bundles available until March 31st. Contact us to discuss options
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out morePopular Related Reports
Global Outlook on Sustainability: A Consumer Study 2024-25
£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out moreThailand Attitudes towards Packaging Market Report 2022
£ 2,195
Highlight versatility in packaging to meet consumers' need for added value, especially during a recession when they look for multiple benefits in things they buy.Pongsanguan Jiradechakul, Associate...
Find out moreThai Beauty Shoppers Consumer Report 2024
£ 2,195
CVS (convenience stores) have emerged as favoured hubs for beauty enthusiasts in Thailand, providing skincare and cosmetics in compact sachets and tubes. These small sachets cater to both...
Find out moreThailand eCommerce Market Report 2023
£ 2,195
Optimise interactive features for a better customer journey, appeal to consumers aged 60+, and build online communities to foster trust. Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle,...
Find out moreThailand Convenience (CVS) Beauty Market Report 2022
£ 2,195
Respond to consumers' expectations for hyper-convenience by capitalising on quick product efficacy, decision-making aid services and more purchasing options. Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst ...
Find out moreThailand Attitudes towards Packaging Market Report 2022
£ 2,195
Highlight versatility in packaging to meet consumers' need for added value, especially during a recession when they look for multiple benefits in things they buy.Pongsanguan Jiradechakul, Associate...
Find out moreTrusted by global industry leaders
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
