Thais are looking to minimise food packaging waste. Opportunity lies in empowering responsible behaviour while delivering freshness and quality and optimising on-pack messaging.
Rashmika Khanijou, Research Analyst
Collapse All
-
executive summary
- Key issues covered in this Report
- Graph 1: share of select claims related to packaging in food and drink launches, 2013-23
- Graph 2: willingness to pay more for 'eco-friendly packaging' in different food/drink categories, by Eco-Wise Consumers vs total, 2023
- Graph 3: consumers who find select food packaging feature 'active packaging' appealing when choosing food/drink, by generation and financial situation, 2023
- Graph 4: select 'I usually choose a food/drink product based on the information provided on the front of the packaging', by region and financial situation, 2023
- Graph 5: select 'I tend to choose a food/drink product with attractive packaging design over the others', by generation and region, 2023
-
key trends
- Eco-Awakening: growing awareness about climate change
- Graph 6: environmental/social issues of importance, 2022
- Increased focus on quality and transparency
- Graph 7: top three most important factors considered when choosing packaged food and/or drinks, 2022
- Technological advancements reshape food packaging functions
-
What consumers want and why
- Features of value in food packaging
- Graph 8: share of product launches in food and drink categories, by select claims, 2020 -23
- Graph 9: top five features that consumers are willing to pay more for in beverage packaging, 2023
- Graph 10: top five features that consumers are willing to pay more for in ready meal packaging, 2023
- Graph 11: top five features consumers are willing to pay more for in packaging of salty snacks, 2023
- Graph 12: top five features consumers are willing to pay more for in packaging of sauces and seasonings, 2023
- Graph 13: top five features consumers are willing to pay more for in packaging of meat/fish, 2023
- Packaging sustainability
- Graph 14: consumers who are actively trying to reduce food packaging waste, by generation, monthly household income, education level, 2023
- Graph 15: share of select claims related to packaging in food and drink launches, 2013-23
- Graph 16: share of 'environmentally friendly package' claim in total food/drink launches, by category, 2020-23
- Graph 17: share of 'environmentally friendly package' claim in total food/drink launches, by package type, 2020-23
- Graph 18: share of food and drink launches, by pack type, 2020-23
- Graph 19: select 'I have started to choose non-plastic packaging options of food/drink products (eg paper trays, paper bottles)', by Eco-Wise Consumers, 2023
- Graph 20: food packaging innovations that will appeal when choosing food/drink product, by Eco-Wise Consumers vs total, 2023
- Packaging for food safety and quality
- Graph 21: agreement with statement 'it is important that brands use good food packaging in order to assure the food safety of a product', by monthly household income, 2023
- Graph 22: consumers who find select food packaging feature of 'active packaging' appealing when choosing food/drink products, by generation and financial situation, 2023
- Graph 23: willingness to pay more for packaging that 'keeps food fresh for longer, across food/drink categories, by generation, 2023
- Graph 24: willingness to pay more for 'resealable' packaging across food and drink categories, 2023
- Optimise on-pack messaging
- Graph 25: top three most important factors in food packaging when choosing a food product, 2023
- Graph 26: select 'I usually choose a food/drink product based on the information provided on the front of the packaging', by region and financial situation, 2023
- Graph 27: willingness to pay more for select features in food packaging across food/drink categories, 2023
- Graph 28: select food packaging innovation that would appeal, by consumers who usually choose food/drink product based on information provided on front of package vs total, 2023
- Win the packaging design game
- Graph 29: select 'I tend to choose a food/drink product with attractive packaging design over the others', by generation and region, 2023
- Graph 30: willingness to pay more for packaging feature 'attractive design (eg colour, texture)' in different food/drink categories, by consumers who tend to choose a food/drink product with attractive pack design over others vs total, 2023
- Graph 31: food packaging innovations that will appeal when choosing food/drink products, 2023
-
appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save 10% on all orders with the code INSIGHTS2026
Offer available until the end of December only
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
