Integrate biotech ingredients into dermacosmetics, emphasising their stability to demonstrate enhanced effectiveness through compelling ingredient storytelling.
Chayapat Ratchatawipasanan, Associate Director, Beauty and Personal Care
Market Definitions
- Biotech ingredients are active compounds created or enhanced through biotechnology, such as fermentation, genetic engineering or biomimicry. They are designed to mimic, support or optimise skin’s natural functions with high precision, consistency and efficacy.
- Botanical/herbal ingredients are naturally derived extracts from plants, such as herbs, flowers and roots. They are valued for their traditional benefits, natural appeal and holistic properties, often linked to soothing, antioxidant or therapeutic effects.
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EXECUTIVE SUMMARY
- What you need to know
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MARKET LANDSCAPE
- Retinol has been in the skincare spotlight, but can its growth be sustained?
- Graph 1: ingredient awareness change, 2024-25
- Longevity is a rebranding of anti-ageing claims
- The beauty industry’s focus is shifting to biotech-driven ingredients
- Graph 2: top 10 growing ingredients in facial skincare launches, 2015-25
- Biotechnology has become an essential part of future skincare innovation
- The three pillars of ingredient features that increase product appeal
- Graph 3: ingredient features of interest, 2025
- Younger generations trust product testing over natural labels
- Graph 4: consideration factors when purchasing skincare products, by generation, 2025
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BIOTECH IS THE NEW HOLY GRAIL OF MODERN BEAUTY PRODUCT INGREDIENTS
- Now: biotech skincare is on the rise, especially in prestige segments
- Graph 5: share of skincare with biotech and word variants in the product description, 2020-25
- Graph 6: percentage of beauty positioning claims in skincare launches with biotech and word variants, 2020-25
- Now: biotech skincare mirrors skin’s natural chemistry
- Next: biotech ingredients will continue to gain positive perceptions in skincare
- Graph 7: ingredient source preference comparisons, 2025
- Next: start building trust in biotech ingredients to expand reach
- Graph 8: consumer segments by biotech ingredient trust and interest, 2025
- Next: dermacosmetics are the strategic entry point for biotech ingredients
- Graph 9: top five growing claims in skincare containing biotech and word variants in the product description, 2020-25
- Next: dermacosmetics are the strategic entry point for biotech ingredients
- Next: increase relevancy by addressing sensitive skin symptoms
- Graph 10: skin issues, 2025
- Next: increase relevancy by addressing sensitive skin symptoms
- Next: increase interest by combining beauty benefits and sensitive skin concerns with biotech ingredients
- Next: biotech can extend beyond just ingredients
- Future: the return of stem cells
- Future: integrating biotechnology to personalise ingredients
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HOW BRANDS CAN EFFECTIVELY COMMUNICATE INGREDIENTS IN THAILAND
- Now: Thai skincare brands leverage foreign beauty reputations through strategic positioning
- Graph 11: top five manufacturer locations of Thai skincare launches with Korea or Japan in the product description, 2020-25
- Now: examples of Thai skincare brands using the country of origin as a claim
- Next: Millennials trust the familiar, while Gen Z seeks novelty and the exotic
- Graph 12: ingredient features interest, by generation, 2025
- Next: offer Millennials natural alternatives to synthetic skincare ingredients
- Next: introduce niche ingredients from unique locations through storytelling to attract younger consumers
- Next: push the boundaries of ingredient technologies with lab-grown storytelling
- Next: incorporate ingredients from non-invasive procedure techniques
- Future: shift the ingredient narrative from its origin to its action
- Future: harness AI for innovative ingredient discovery and creation
- Graph 13: consumers who agree that a ‘made using AI’ claim on the product packaging would encourage them to choose one beauty/grooming product over another, 2024
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NOT READY FOR BIOTECH? APPEAL TO CONSUMERS WITH IMPROVED EFFICACY
- Now: stable ingredient claims are on the rise in APAC
- Graph 14: skincare launches with stable claims in the product description, by region, 2020-25
- Examples of skincare products with ‘stable’ as a claim
- Now: consumers question the long-term effectiveness of beauty products for persistent skin issues
- Graph 15: facial skin issues, Effectiveness Sceptics vs Non–Effectiveness Sceptics, 2025
- Now: be transparent on how long key ingredients really work
- Next: promote the addition of ingredients in both amount and type to sustain effectiveness
- Next: combine hero ingredients as a complex to further heighten efficacy and stability
- Next: leverage formats that enhance stability
- Future: implement key active ingredient protection to stabilise performance
- Future: improve the stability of ingredients through on-demand activation
- Key takeaways
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APPENDIX
- Definitions
- Abbreviations
- Generations
- Consumer research methodology
- TURF analysis
- Social data research methodology
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