Acknowledge Thai consumers’ preference for multifunctional food and drink and innovate to support their evolving healthy ageing goals.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
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executive summary
- Key issues covered in this Report
- Graph 1: repertoire of functional food and drink, by age, 2022
- Graph 2: health benefits consumers are interested in getting from food and drink, 2022
- Mintel predicts
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Key trends
- Health demands drive innovations
- Graph 3: functional claims in food and drink products, by market, 2019-22
- Graph 4: what consumers would choose to consume when they want to nourish their body, 2022
- Graph 5: top ten functional health claims in food and drink launches, 2019-22
- Graph 6: functional food and drink launches, by share of sub-category, 2019-22
- The ageing population redesigns the wellness landscape
- Regulations limit communications around functionality
- Graph 7: value indicators in food and drink, 2022
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consumer insights
- Graph 8: repertoire of functional food and drink, by age, 2022
- Graph 9: consumption of functional food and drink, by age group, 2022
- Expand the horizon of functional food and drink
- Graph 10: consumers who have had and also would be interested in having the following functional beverages in the next one year, by age, 2022
- Graph 11: penetration and consumers' interest in having functional breakfast cereal in the next one year, by age, 2022
- Graph 12: penetration and consumers' interest in having functional tea in the next one year, by age, 2022
- Graph 13: penetration and consumers' interest in having meal replacement drink in the next one year, by age, 2022
- Graph 14: penetration and consumers' interest in having sports/energy drinks in the next one year, by age, 2022
- Graph 15: usage of functional coffee among consumers who are looking for various types of health benefits, 2022
- Multifunctionality is the route to growth
- Graph 16: health benefits consumers are interested in getting from food and drink, 2022
- Graph 17: shift in health benefits consumers are interested in, 2020 vs 2022
- Graph 18: health benefits consumers are interested in getting from food and drink, by age, 2022
- Graph 19: consumers agreeing to the statement " In the past one year, I have spent significantly more time in front of the screens than before", by age, 2022
- Graph 20: consumers who are interested in getting eye health benefits from food and drink, by age, 2022
- Graph 21: selected top five most important factors consumers prioritise when buying food/drinks with added health benefits, 2022
- Graph 22: health benefits consumers are interested in getting from food and drink, by gender, 2022
- Graph 23: selected top five most important factors consumers prioritise when buying food/drinks with added health benefits, by age, 2022
- Stand out on shelves with endorsements and demographic-specific products
- Graph 24: top five most important features that would encourage consumers to choose one similar functional food/drink over another, 2022
- Graph 25: selected top five most important features that would encourage consumers to choose one similar functional food/drink product over another, by age and gender, 2022
- Graph 26: top five most important features that would encourage consumers to choose one similar functional food/drink over another, 2022
- Graph 27: selected top five most important features that would encourage consumers to choose one similar functional food/drink product over another, by age, 2022
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market applications
- Opportunity 1: fill nutrition gaps to promote healthy ageing
- Opportunity 2: extend health functionality to salty snacks, cereal and tea categories
- Opportunity 3: stand out with endorsement and age-specific products
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Appendix
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